An Inside Look at ACE Hardware's Retail Media Success

Episode notes

In episode 508 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Tyler Lusebrink, head of brand partnerships for retail media network RedVest Media at ACE Hardware, the world's largest hardware cooperative. Listen in as Lusebrink discusses retail media’s rapid growth (1:20) and how measurement is shifting to decision-driven approaches with closed-loop outcomes and real-time optimization (3:00).…

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