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Index/Ops/Total Retail Talks
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Keurig Dr Pepper Creates 'Raving Fans' Via Connected Data

Total Retail Talks · 2026-06-22 · 26 min

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Episode notes

In episode 510 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Drew Panayiotou, chief marketing and innovation officer at Keurig Dr Pepper (KDP), a global leading beverage company with a portfolio of more than 150 owned, licensed and partner brands. During the wide-ranging conversation, Panayiotou discusses his marketing transformation initiative, Power Up (2:40), the increase…

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