TLDR · 2024-01-26 · 23 min
Competition is higher than ever. Budgets are being cut. Profitability is not optional. SaaS marketing is getting tougher. There's one thing everyone should do. Funnel optimisation. I predict you'll hear everyone talking about this. We can keep optimising existing funnels. But, we can also change the game. What if showing the product didn't happen at the end... But at the beginning? How would that change your marketing? How would that change your bottom line? Natalie ( Head of Growth & Operations) shares: 1. Exactly how she implemented it 2. How much she spent 3. What the team that implemented this looked like 4. What she would do differently 5. Who else can do this
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
94 - How modern SaaS teams build scalable growth systems - With Alex LaventerB2B SaaS Marketing Snacks · on plg63 / 100
SaaS That Sells Itself: Growth Without Ads or Cold Outreach with Tom Hunt (SaaS That App: Building B2B Web Applications)Cash Machines · on plg
Scaling Storyblok: 270 people, 47 countries, $138M raisedThe SaaS Revolution Show · on plg
Ep. 172 - Why “Founder-Market Fit” Should Guide Your AI Go-to-Market StrategySaaS Backwards · on plg
Airtable’s Ilan Frank: Building a Great Customer Experience with PLGBuilders Wanted · on plg
40+ Candidates, 100% Board Vote, Hiring Your Replacement as CEO: Toni & Hadi @ Oyster
300+ Enterprise Meetings/Year Through Systematic Outbound: Rey @ eight25 Media
30+ Events, 2.4M Revenue Through Relationship-Led Marketing: Taryn @ Fuel AI
2.5x Higher LTV by Pricing Annual Plans on Retention: Dan @ Diligent
6% Email Reply Rate Through Hyper-Targeted 50-Person Lists: James @ Hunter.io