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Index/Builders Wanted
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Airtable’s Ilan Frank: Building a Great Customer Experience with PLG

Builders Wanted · 2023-09-28 · 45 min

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Topics in this episode

Airtablecustomer engagementSales-led growthplgdata

Episode notes

This episode features an interview with Ilan Frank, Vice President of Product at Airtable. Ilan has over 2 decades of experience in building productivity solutions around specific requirements within administration, security, compliance, and scale. Before joining Airtable, he was an early leader at Slack, where he helped the company scale to win the enterprise. In this episode, Kailey sits down with Ilan to discuss the PLG gap, how Airtable is helping customers leverage AI, and driving alignment through culture and communication. - Key Takeaways: The most successful companies these days are the ones that start with PLG. They are creating value and delight for their end users who then share those positive experiences with their colleagues. Using AI to create a great customer experience needs three things. The first is getting AI into the hands of app developers so they can deliver more functionality to end users. Second, use machine learning to make decisions and predict information in your app. And finally, use AI as an assistant to builders so they can build faster. When growing your enterprise software, relationship building is key.

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

  • 25 Years of (Product-Led) Growth: Actionable B2B Lessons From Leah TharinEveryone Hates Marketers · on Sales-led growth96 / 100
  • You Wouldn't Implement A DatabaseAdventures in DevOps · on Airtable90 / 100
  • 270: How We Actually Use Claude to Run Our Businesses (With Real Workflows)Creator's MBA · on Airtable85 / 100
  • 70 | How Kinsey Soderberg Uses AI Without Losing AuthenticityThe AI Marketer's Playbook · on Airtable81 / 100
  • The Right (and Wrong) Ways to Use AI in Business DevelopmentBreaking BizDev · on Airtable74 / 100
  • Product Fruits: They hit $2M ARR on PPC alone, and rebuilding around AI broke the playbookThe SaaS Growth podcast · on Sales-led growth73 / 100

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