The Vacation Rental Show, Hosted by Lynell Gordon · 2026-07-14 · 26 min
Cassondra Liles has spent 25 years in real estate brokerage helping clients build wealth through smart, strategic property decisions. As the broker of The Key Team in North Carolina and the author of Real Life Monopoly, she combines deep local market knowledge with hands-on short-term rental (STR) experience, self-managing a portfolio of eight properties from the mountains to the coast. What started as an accidental first purchase near East Carolina University (ECU) became the foundation of a real estate investment strategy she now shares with clients, agents, and aspiring investors across the state. In this episode, Lynell sits down with Cassondra to discuss what it really takes to build a profitable vacation rental income portfolio in today's market, and why so many well-intentioned investors get it wrong.
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