The Unstoppable Eventrepreneur™ · 2025-03-27 · 20 min
Adding a new service might sound exciting, but is it actually a smart move for your business? In this episode, May Yeo Silvers unpacks what it really means to expand your offer suite, and how to do it without losing money, energy, or clarity. She challenges the idea of pivoting just because you’re bored or burned out and shares the questions every business owner should ask before making a shift. Is this new service aligned with the clients you already serve? Does it build on what you’re already great at? Will it actually pay off? May draws from real conversations with event pros who are tempted to branch out too far from what’s already working. She explains why misalignment can confuse your audience and dilute your brand, and how to grow with intention instead. May also shares how she added a new service in her own business, only after making sure it leveraged her strengths and delivered meaningful results. If you’ve ever felt the urge to shake things up in your business, this episode will help you pause, reassess, and move forward with a lot more clarity. Quotes • “I’m not saying not to add on new services, but you have to understand why you’re adding on the new services.
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