The Unstoppable Eventrepreneur™ · 2025-04-17 · 20 min
More followers won’t grow your business if you don’t know who they are or why they’re there. May Yeo Silvers is setting the record straight on one of the biggest social media myths in the event planning world: follower count does not equal business success. So what does matter? Who’s following you, why they’re interested, and what kind of connection you’re willing to build. Are your followers potential clients? Referral partners? Or just passing through? May shares how to spot the difference and why engaging with the right people whether through a simple thank-you message or a thoughtful question can lead to real opportunities. This episode is packed with reminders for anyone who’s tired of chasing numbers and ready to focus on strategy. May also talks about the value of stepping outside of social media and building a more well-rounded marketing approach. If you’re serious about growing your business, consistency, clarity, and connection matter far more than your stats. Want to go deeper? May offers her Business Kickstart Bundle, a 24-course program designed to help EVENTrepreneurs strengthen their sales, marketing, and mindset.
How I Am Able to NOT Be Onsite for All My Events - Episode 18751 / 100Why Being “Consistent” Is Not Enough to Grow Your Business - Episode 185The “Hidden” Event Costs - Episode 184When Should You Add On a New Service Offering - Episode 183Event Budgeting 101- Episode 182