The Trades Podcast · 2025-08-28 · 38 min
Join Jeff and Danny as they sit down with April Edwards , the skilled marketer behind Deck Builder Marketers . With a keen focus on deck building contractors, April walks through how she helps them grow with targeted strategies - from ranking higher in Google to generating consistent leads and crafting marketing systems that work. What You’ll Learn Why specializing in deck builder marketing unlocked growth and clarity for April’s business How being easy to find online - especially by ranking #1 for the right keywords - drives real results How April’s team uses AI, Google Business Profiles, SEO, PPC, and more to boost exposure Case examples of quick wins, such as clients ranking dominant in their local markets The value of systems that support long-term growth - without sacrificing authenticity or quality Guest Bio April Edwards is the CEO of Deck Builder Marketers . With experience in art, commercial design, and marketing since 2004, she found her stride by focusing on deck builders - making her agency one of the first full-service firms built solely for this trade. She’s passionate about helping contractors grow, scale, and thrive through marketing that works.
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