The Story of Software · 2024-02-01 · 36 min
István Kovács, CTO at Recart, talks about the role of AI in text marketing, and how companies change their marketing strategies in the lead up to Black Friday. The Guest - István Kovács, CTO at Recart: István Kovács is the CTO at Recart , a Budapest-based text marketing company that manages your SMS marketing through the use of AI. István has over 15 years of experience working in software development and leading teams in various domains, including e-commerce, banking, insurance, and airlines. AI SMS Marketing and More: Imagine you're walking through the bustling streets of Budapest, your phone pings with a perfectly timed, personalised text message about a sale on those sneakers you've been eyeing. This isn't just a coincidence; it's the result of sophisticated AI-driven text marketing, a rapidly evolving field that's changing the way businesses
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