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#3973The Story of Software56.0 / 100Get badge
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The Story of Software

Hosted by Zartis

Software is changing the world in many powerful ways. This podcast aims to understand the impact of software from an evolutionary perspective - what came before, what is now and what will be in the future.

152 episodes · publishes fortnightly · latest 2026-03-16 · ~34 min/episode

Rank

#3973

Substance

56.0

/ 100

Breakdown

Scored 2026-07
Updated monthly

AI & Data rank

#371 of 495

Best B2B AI & Data Podcasts →

Across the index

#3973 of 6183

Substance

Top 64%

outscores 36% of the index

Why it scores where it does

The Story of Software ranks #3973 on The B2B Podcast Index with a substance score of 56.0 out of 100, scored across 1 recent episode. It scores highest on guest caliber and insight density. Sam is a genuine operator with 25 years across Morgan Stanley, Citco, TMF, and early-stage fintechs, giving him credible cross-scale experience; however, Finray appears very early-stage and he is not a recognised name at the scale where his claims about 'large investment banks' can be independently validated from the transcript alone.

The five-dimension breakdown

Averaged across 1 recently scored episode, with cited evidence.

Insight Density

12.0 / 20

There are a handful of useful practitioner observations - regulatory fines as pre-budgeted buying triggers, augmenting existing stacks rather than ripping them out, and a concrete 6-8 week onboarding claim - but large stretches are filler, topic-switching, or platitudes. The ideas-per-minute ratio is low for a 40-minute run time.

“reconciliation tools can be used to match numbers but they don't do anything for lineage and traceability”

“we're not coming in disrupting everything that they're trying to do today. But by augmenting against that, it's quite easy then to see, well, okay, by plugging this piece in, we are able to get this kind of ROI”

Originality

9.0 / 20

The episode leans heavily on the most recycled frameworks in B2B SaaS - 'spray and pray,' 'spaghetti at the wall,' 'Kodak moment' (invoked four times), and 'garbage in garbage out' - with very little contrarian or first-principles thinking added on top. The framing of regulatory fines as a budget-backed problem is the most original point but is not developed with novelty.

“spray and pray kind of approach”

“garbage in, garbage out. Everyone's heard that”

Guest Caliber

15.0 / 20

Sam is a genuine operator with 25 years across Morgan Stanley, Citco, TMF, and early-stage fintechs, giving him credible cross-scale experience; however, Finray appears very early-stage and he is not a recognised name at the scale where his claims about 'large investment banks' can be independently validated from the transcript alone.

“I started my career in Morgan Stanley actually, um, having done stints in London, Tokyo, Hong Kong and New York over about a 10 year period”

“one of the founders was also chief data officer who really understood and a product controller like myself so really understood all aspects of that journey”

Specificity & Evidence

10.0 / 20

The episode is almost entirely abstracted: no named clients, no named competitors, no ARR figures, no headcount data, and no regulatory penalties cited with numbers. The sole concrete data points are the 6-8 week implementation window and a passing reference to a £5M custom build price, which is shared by the host rather than the guest.

“it takes us typically six to eight weeks to join that data”

“in Ireland in the fund space there is some daily reporting now that's come out”

Conversational Craft

10.0 / 20

The host selects reasonable topic areas but consistently validates rather than probes - responding to nearly every answer with 'yeah, yeah, no, absolutely' before pivoting to the next question. There is no substantive push-back, no challenge to unsupported claims, and the host frequently redirects to his own company's experience rather than extracting more depth from the guest.

“Yeah, yeah, yeah, no, absolutely”

“I'd love to kind of get your um, input”

Standout episodes

  • S05E03 The Architecture of Scale: Building Repeatable Fintech Products

    2026-03-16

    56

Rank over time

First period on the Index - history builds from here.

Episodes

1 scored on substance · 60 tracked in total.

  • S05E03 The Architecture of Scale: Building Repeatable Fintech Products

    2026-03-16 · 40 min

    56 / 100

Frequently asked

What is The Story of Software's substance score?
The Story of Software scores 56.0 out of 100 for substance and ranks #3973 on The B2B Podcast Index. That puts it ahead of 36% of the B2B podcasts we rank and #371 of 495 in AI & Data. The score reflects insight density, originality, guest caliber, specificity and conversational craft across recent episodes - not downloads.
Is The Story of Software worth listening to?
The Story of Software is ranked on The B2B Podcast Index with a substance score of 56.0/100. See the five-dimension breakdown above to judge whether it fits what you're after.
Who hosts The Story of Software?
The Story of Software is hosted by Zartis.
How often does The Story of Software publish?
The Story of Software publishes fortnightly, has 152 episodes, released its most recent episode on 2026-03-16.
Which The Story of Software episode should I start with?
Our highest-scoring recent episode is "S05E03 The Architecture of Scale: Building Repeatable Fintech Products" (56/100) - a good place to start.

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Frequently discusses

Companies, products and tools that come up most across this show's episodes.

Finray EuropeHSP GroupHSBCMorgan StanleyCitgoTMF

Guests who've appeared

San Sangupta

Topics this show covers

The themes that come up most across this show's episodes.

Product-market fitdata normalizationFinray Europesubledger architecturebudget-backed problemsaddressable market segmentationreconciliation toolsERPs in financial servicesregulatory reportingAI foundation requirements

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