The Spirits Business Podcast · 2026-07-13 · 53 min
Since October 2025, Stuart Maxwell has been the chief operating officer at Proof 8, a technology company that strives to improve efficiency and transparency across the spirits industry. Our conversation for this podcast episode starts by gauging Stuart’s expertise on the current state of the spirits industry, particularly whisky, and what the first half of 2026 has been like for Proof 8. But the main focus of our discussion centres on the development of digital deeds, and the Warehousekeepers and Owners of Warehoused Goods Regulations (WOWGR) reform that came into effect last year. Technology is moving quickly across all industries, and spirits is no exception - and Stuart gives great advice on how to utilise the latest tech to boost business and create more efficient, transparent ways of working. Keep up to date with the latest spirits and cocktail news from The Spirits Business here:
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