The Spirits Business Podcast · 2026-04-13 · 59 min
From distiller to distributor, there are few roles that Eoin Bara has not tried his hand at. The founder of Mór Irish Gin created his digital distribution company Tipple to offer flexible solutions for direct-to-consumer and business-to-business distribution - a challenge he felt first hand while growing Mór Irish gin. Eoin goes into detail about the challenges he sees brands facing when it comes to growing distribution, and how Tipple is creating new ways to grow. He also shares details about what it was like to grow a gin brand to the point of sale, and shares some candid insights into what he’d do differently if given the chance to go back and do it again. This episode is an important listen for any spirits business seeking distribution and open to hearing about less traditional routes to market. Keep up to date with the latest spirits and cocktail news from The Spirits Business here:
43. Creamy Creation: how cream liqueurs became a standout spirits category65 / 100
42. Maison Ferrand: inside the Planteray rebrand with Alexandre Gabriel
41. ProWein: analysing market insights from the ProSpirits Report 2026
39. International Women's Day 2026: Give to gain - the power of mentorships in the drinks industry
38. Jon Carson: how the historic site of Witchmark Distillery is influencing the future of English whisky