The Smart Marketer Podcast · 2026-06-24 · 46 min
Episode Description TikTok Shop is creating a totally different kind of opportunity for ecommerce brands, but it is not just another paid ads platform. In this episode, Molly Pittman sits down with Smart Marketer's Manager of Advertising, Dilyana Doychinova, for a behind-the-scenes look at what it really takes to lead paid performance teams, support media buyers, and stay ahead as Meta, TikTok Shop, Google, and AI continue to evolve. Dilyana shares how Smart Marketer builds a culture where media buyers can ask for help without feeling like they're failing, why strong SOPs need to teach the "why" behind the strategy, and what brands need to understand before jumping into TikTok Shop. You'll hear why TikTok Shop requires a completely different mindset than Meta, how affiliates and samples shape the platform, and why the creative learnings from TikTok can become valuable across your entire paid media strategy. "TikTok has nothing to do with Meta, honestly.
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