The Smart Marketer Podcast · 2026-05-27 · 31 min
Episode Description AI can help your team move faster, work smarter, and free up hours of repetitive work… but only if you build the habits, systems, and ownership to actually use it. In this live session from Mentor Table Nashville, Rytis Lauris, co-founder and CEO of Omnisend, shares the six practical lessons his company learned while transforming a 200+ person organization into a more AI-native team. From monthly AI Days and simple point-solution agents to the mindset shift required to "manage" AI assistants, this episode is packed with real-world examples you can bring back to your own business. "AI can really help us to be way more productive and to be better employees, to be better specialists, to be better humans." - Rytis Lauris If you've been wondering how to get your team to move beyond "playing around with ChatGPT" and start using AI to save time, improve processes, and scale smarter, this one is for you. You Will Learn: • Why AI adoption has to be intentional and led from the top down. • How Omnisend uses monthly "AI Days" to help employees build real AI habits. • Why simple point solutions often work better than complex AI agents.
Episode 282: Meta Ads Performance & Profitability: What's Really Happening in 202658 / 100Episode 281: Leading Media Buyers, Winning on TikTok Shop & the New Creative PlaybookEpisode 280: AI Creative Strategy: How to Analyze Ads, Find What's Working, and Build Smarter Creative Systems with Ben BennettEpisode 279: Smart Marketer's 2026 Growth Playbook: What We're Building, Testing & Doubling Down OnEpisode 278: Answer Engine Optimization: How Brands Can Win in the Age of AI Search with Kasim Aslam