The Smart Marketer Podcast · 2026-06-10 · 42 min
Episode 279: Smart Marketer's 2026 Growth Playbook: What We're Building, Testing & Doubling Down On Episode Description What does growth look like when AI is changing every week, paid traffic is evolving, and your business has to keep adapting in real time? In this behind-the-scenes episode, Molly Pittman and John Grimshaw pull back the curtain on what Smart Marketer has been building, testing, and improving in 2026. From Axon/AppLovin and TikTok Shop to AEO, AI-powered creative, new software, and launching an ecommerce brand from scratch, this episode is a candid look at how Smart Marketer is thinking about the future. You'll hear why partnerships are becoming one of the biggest growth levers, why founder visibility matters more in the AI era, and why not every experiment needs to work in order for your business to keep moving forward. "Not everything has to work. If everything is successful, you're probably not doing enough." - Molly Pittman You Will Learn: • Why Smart Marketer is expanding beyond courses, agency services, and masterminds. • How Axon/AppLovin is creating new paid traffic opportunities for DTC brands.
Episode 282: Meta Ads Performance & Profitability: What's Really Happening in 202658 / 100Episode 281: Leading Media Buyers, Winning on TikTok Shop & the New Creative PlaybookEpisode 280: AI Creative Strategy: How to Analyze Ads, Find What's Working, and Build Smarter Creative Systems with Ben BennettEpisode 278: Answer Engine Optimization: How Brands Can Win in the Age of AI Search with Kasim AslamEpisode 277: How to Build an AI-Native Team with Rytis Lauris of Omnisend