The Smart Marketer Podcast · 2026-06-03 · 51 min
Episode Description AI tools are changing how people research, compare, and make buying decisions, and the brands that show up in those answers are going to have a massive advantage. In this episode, Molly Pittman sits down with entrepreneur and AEO expert Kasim Aslam to unpack what Answer Engine Optimization really is, how it differs from traditional SEO, and why founder-led content, real expertise, strong reviews, and authentic authority are becoming non-negotiable for brands that want to stay visible. You'll also hear early results from Smart Marketer's first AEO client cohort, including wins from brands like BabyRX, Winona, and Outdoor Vitals, plus why AEO may be one of the biggest organic opportunities since the early days of SEO. "If you believe in your product, if you're truly a thought leader, if you have the information and if other people really like what you have to say, AEO is great." - Kasim Aslam You Will Learn: • What AEO, or Answer Engine Optimization, is and why it matters right now. • How AI-driven traffic differs from traditional SEO and paid traffic. • Why founder-led brands and expert-driven content are winning in AI search.
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