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#2356The Remarkable Project65.0 / 100Get badge
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The Remarkable Project

Hosted by Jay Tinkler

The Remarkable Project helps business owners, optimisers and curious marketers to push past the "same-same" world of marketing into a world of unexpected customer experiences, word-of-mouth and a more compounded approach to marketing.

78 episodes · publishes weekly · latest 2024-08-07 · ~51 min/episode

Rank

#2356

Substance

65.0

/ 100

Breakdown

Scored 2026-07
Updated monthly

Marketing rank

#341 of 991

Best B2B Marketing Podcasts →

Across the index

#2356 of 6182

Substance

Top 38%

outscores 62% of the index

Why it scores where it does

The Remarkable Project ranks #2356 on The B2B Podcast Index with a substance score of 65.0 out of 100, scored across 1 recent episode. It scores highest on guest caliber and insight density. Lee Anderson is a genuine practitioner with 15 years of frontline paramedic experience including solo rural deployments, and he has produced peer-reviewed work and a book; his operational credibility is real. However, he is not a senior B2B operator and is primarily here to promote a newly released book, limiting direct relevance for business operators.

The five-dimension breakdown

Averaged across 1 recently scored episode, with cited evidence.

Insight Density

14.0 / 20

The episode contains a handful of genuinely useful distinctions - SAM vs HPA axis, challenge vs threat perception, temporal distancing in self-talk - but these are surrounded by considerable padding, law-of-attraction asides, and platitudes. The ratio of novel-to-obvious ideas is mediocre for a 46-minute runtime.

“the SAM response is instantaneous. It release and then it resolves. And then you go back into that rest and digest phase. And in that phase, your blood vessels dilate and you actually increase the blood flow to your brain, whereas in the hpa, your blood vessels constrict”

“instead of saying I, uh, you say your name. And the reason for that is it's called temporal distancing. So it's kind of like giving advice to a friend rather than yourself”

Originality

11.0 / 20

The paramedic framing provides a mildly fresh wrapper, but the content itself is a procession of well-circulated frameworks - Yerkes-Dodson, box breathing, Viktor Frankl, Andrew Huberman's sigh technique, law of attraction, and challenge-vs-threat reappraisal. Little here would surprise a reader of standard stress/performance literature.

“If anyone wants to Google Yerkes and Dodson law, which is basically there's a bell curve”

“That's been made popular with Andrew Huberman's podcast lately. He talks about that a lot”

Guest Caliber

15.0 / 20

Lee Anderson is a genuine practitioner with 15 years of frontline paramedic experience including solo rural deployments, and he has produced peer-reviewed work and a book; his operational credibility is real. However, he is not a senior B2B operator and is primarily here to promote a newly released book, limiting direct relevance for business operators.

“I worked in a lot of rural and remote areas where I was a single officer by myself with limited resources and backup”

“I've been a paramedic for about 15 years now”

Specificity & Evidence

13.0 / 20

A few concrete specifics appear - the Addison's patient's blood pressure of 50/30, the four-second box breathing counts, the 3:1 positive-to-negative ratio claim - but there are no business metrics, no cited studies, and a vague reference to a languishing-to-flourishing study with no author, journal, or sample size provided.

“he had a blood pressure and it was like 50 on 30”

“breathe in for four seconds, hold your breath for four seconds, breathe out for four seconds, and hold your breath for four seconds”

Conversational Craft

12.0 / 20

The host frames topics adequately and makes one genuine pushback on the 'everything is a choice' premise, but questions are frequently long, leading, and self-answering; there is no follow-up pressing on evidence, no challenge to the law-of-attraction digression, and several claims pass completely unexamined.

“I really buck at that premise because I don't think that everything is a choice in life. But, uh, the way in which you phrased it there a minute ago where you said you've got to see it as a choice”

“I'D love to maybe look through the lens here a little bit of, you know, some of the stresses that business owners and leaders, uh, are feeling in business”

Standout episodes

  • 077: How To Be Remarkable Under High Stress with Leigh Anderson

    2024-08-07

    65

Rank over time

First period on the Index - history builds from here.

Episodes

1 scored on substance · 60 tracked in total.

  • 077: How To Be Remarkable Under High Stress with Leigh Anderson

    2024-08-07 · 46 min

    65 / 100

Frequently asked

What is The Remarkable Project's substance score?
The Remarkable Project scores 65.0 out of 100 for substance and ranks #2356 on The B2B Podcast Index. That puts it ahead of 62% of the B2B podcasts we rank and #341 of 991 in Marketing. The score reflects insight density, originality, guest caliber, specificity and conversational craft across recent episodes - not downloads.
Is The Remarkable Project worth listening to?
Yes - The Remarkable Project outscores 62% of the B2B marketing podcasts and shows we rank on substance, so a marketing operator is likely to come away with something useful.
Who hosts The Remarkable Project?
The Remarkable Project is hosted by Jay Tinkler.
How often does The Remarkable Project publish?
The Remarkable Project publishes weekly, has 78 episodes, released its most recent episode on 2024-08-07.
Which The Remarkable Project episode should I start with?
Our highest-scoring recent episode is "077: How To Be Remarkable Under High Stress with Leigh Anderson" (65/100) - a good place to start.

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Guests who've appeared

Leigh Anderson

Topics this show covers

The themes that come up most across this show's episodes.

Unconscious competenceCortisolParasympathetic nervous systemVagus nerveFight-or-flight responseSympathetic adrenal medullary (SAM) systemHypothalamic-pituitary-adrenal (HPA) axisStress inoculation trainingYerkes-Dodson lawAdrenaline and noradrenaline

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