195: Learning to Love Marketing with Mike Lautensack

The Profitable Property Management Podcast · 2024-01-31 · 35 min

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Topics in this episode

Real estate investing property management rental property landlord business property management growth

Episode notes

Welcome Closers! In this insightful episode, host Jordan Muela talks with Mike Lautensack , the brains behind Del Val Realty and Property Management. Mike shares his journey from the early days of his business to its current success, discussing challenges, strategies, and insights into the property management industry. [00:00:00] Intro [00:00:43] Mike's Business Evolution and Growth [00:02:00] Best and Worst Parts of Property Management [00:03:05] Mike's Start in the Business and Early Challenges [00:06:03] Business Expansion and Strategic Decisions [00:10:22] Mike's Approach to Marketing and Growth [00:15:59] Importance of Customer Testimonials [00:19:14] Website Strategy and Conversion Tactics [00:26:21] Content Strategy and Organic Traffic [00:30:29] Advice to Younger Self and Business Outlook [00:32:51] Mentorship and Influences in Business Book Website Linkedin Don't forget to