The Problem With B2B Marketing · 2025-04-24 · 59 min
In this episode, we’re joined by Matthew Magee, Head of Digital Content at Pinsent Masons, which has been the most visited legal firm website in the world, every month, for the past 20 years. Drawing on his background as a journalist and his experience leading one of the most respected content operations in professional services, Matthew shares how the firm’s flagship platform, Out-Law, delivers true value to clients and prospects by getting the expertise and knowledge inside the firm out into the market, and why quality always wins out over quantity. Matthew explains why so much content marketing often fails to deliver for the audience in B2B, how to create structures that elevate rather than dilute expertise, and what makes Out-Law a different beast to the sea of “thought leadership” swamping inboxes. He also shares his admiration for content powerhouses like EY and offers advice to aspiring content professionals.
Episode 14, The Problem with… Legal Marketing: Special live episode with the Legal Marketing Association71 / 100
Episode 13 Jason Miller: The Problem with B2B Value Propositions, Positioning & Messaging71 / 100
Episode 12 Elliot Moss, Mishcon de Reya: The Problem with Brand in B2B86 / 100
Episode 11 Dom Hawes, Selbey Anderson: B2B Marketing is “looking in the wrong direction”71 / 100
Episode 10 Pip Jamieson, The Dots: The problem with building a community that delivers ROI78 / 100