Episode 10 Pip Jamieson, The Dots: The problem with building a community that delivers ROI

Episode notes

Building a B2B community sounds great in theory but how do you make one that actually delivers value? In this episode, Kevin talks to Pip Jamieson, founder of community platform The Dots, about what it really takes to build and scale communities that work. From understanding your ideal customer to choosing the right tech, Pip shares practical advice for brands and startups alike. You’ll hear why community is more than just an extension of content strategy, why social media managers aren’t community leads, and how “super fans” can be a driver of growth.