The Needle Movement Podcast · 2020-04-17 · 42 min
Our special guest Jason Zotara, the founder of Ten26 Media was recently dubbed “the king of ads” by industry insiders. His agency has managed hundreds of clients through different ad platforms (Google, Instagram, Pinterest, etc) in a variety of verticals including eCommerce, health and fitness. During this episode of the podcast, we have a detailed discussion about paid digital marketing where Jason shares insights to help brands right now. He’ll talk through his 3 key principles to mastering paid media, how to develop detailed customer personas and offer examples for the most effective digital marketing projects to focus on while we're in a reset mode.
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