The Needle Movement Podcast · 2020-03-11 · 45 min
Our special guest, Jon MacDonald, founder of The Good, a conversion rate optimization firm that has worked with brands including Nike and Adobe tackle two timely topics in business and eCommerce - conversion rate optimization and how his company became a Certified B-Corp, a Triple P company that balances people, planet and profits. Jon will walk through his application process towards being a B Corporation and then, we’ll switch gears to discuss CRO and he’ll tell us the three things that every eCommerce should do in order to get immediate results.
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