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#5847The Metrics Brothers36.0 / 100Get badge
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The Metrics Brothers

Hosted by Ray Rike & Dave Kellogg

The Metrics Brothers is hosted by Dave "CAC" Kellogg and Ray "Growth" Rike. The Metrics Brothers provides unique insights, strategies, tactics, and metrics that are relevant to AI-Native software and SaaS companies.

123 episodes · publishes weekly · latest 2026-06-03 · ~26 min/episode

Rank

#5847

Substance

36.0

/ 100

Breakdown

Scored 2026-07
Updated monthly

SaaS rank

#165 of 173

Best B2B SaaS Podcasts →

Across the index

#5847 of 6182

Substance

Top 95%

outscores 5% of the index

Why it scores where it does

The Metrics Brothers ranks #5847 on The B2B Podcast Index with a substance score of 36.0 out of 100, scored across 1 recent episode. It scores highest on guest caliber and specificity & evidence. Both hosts are legitimate practitioners - Dave Kellogg is a well-known SaaS metrics voice with real operating history and Ray Reich runs a benchmarking firm - but this episode is purely a social farewell that reveals none of that expertise; the caliber exists on paper but is completely absent from the content.

The five-dimension breakdown

Averaged across 1 recently scored episode, with cited evidence.

Insight Density

5.0 / 20

This is purely a meta-announcement episode with zero substantive B2B or SaaS metrics content. The only intellectually honest moment - admitting they lacked hands-on AI experience to discuss AI metrics credibly - is a single sentence in a sea of farewells and rock-band analogies.

“We're doing a special short episode today to announce that the Metrix Brothers are going on hiatus after 122.”

“we didn't want to talk about stuff that we hadn't done dozens of times before. And the further we got the AI, the more that happened.”

Originality

6.0 / 20

There is no original analysis, frameworks, or contrarian thinking in this episode whatsoever. The closest thing to a genuine insight - that podcasting about a domain you haven't personally practiced becomes inauthentic - is a throwaway observation rather than a developed argument.

“it started as a fun hobby and it was becoming real work with the AI pivot”

“we worried about quality, but I think we pulled it off because the. The second thing, we did a ton of work.”

Guest Caliber

11.0 / 20

Both hosts are legitimate practitioners - Dave Kellogg is a well-known SaaS metrics voice with real operating history and Ray Reich runs a benchmarking firm - but this episode is purely a social farewell that reveals none of that expertise; the caliber exists on paper but is completely absent from the content.

“I'm kac, better known as Dave Kellogg, EIR at Balderson Capital, independent consultant and the author of Kellogg”

“I'm doing advisory services on AI business impact metrics. So hey, if you're investing $3 million on AI tools and tokens and marketing, how are you measuring the economic benefit?”

Specificity & Evidence

8.0 / 20

The few concrete numbers present - 122 episodes, top 25-50 Apple Podcast ranking, first-seven-days listen counts - are all meta-statistics about the podcast itself, not evidence in service of any B2B argument; the Intercom AI transformation reference is a name-drop with no substantive unpacking.

“In the business management category of Apple Podcast, we were consistently in the top 25 to 50”

“the top most listened to episode of all time was Believe it or Not. Ta da. Nrr.”

Conversational Craft

6.0 / 20

There is no interviewing craft here at all - this is two co-hosts exchanging mutual compliments and nostalgia with zero challenging questions, no follow-ups of substance, and no productive disagreement despite the opening tease of 'editorial conflict'.

“So Dave, since you're not going to have to spend an hour with me every week and spend hours on getting that script ready, what are you going to be doing next?”

“thank you to you, Dave. Yeah. Yeah. And thank you to you, Ray.”

Standout episodes

  • The Metrics Brothers Hiatus

    2026-06-03

    36

Rank over time

First period on the Index - history builds from here.

Episodes

1 scored on substance · 60 tracked in total.

  • The Metrics Brothers Hiatus

    2026-06-03 · 12 min

    36 / 100

Frequently asked

What is The Metrics Brothers's substance score?
The Metrics Brothers scores 36.0 out of 100 for substance and ranks #5847 on The B2B Podcast Index. That puts it ahead of 5% of the B2B podcasts we rank and #165 of 173 in SaaS. The score reflects insight density, originality, guest caliber, specificity and conversational craft across recent episodes - not downloads.
Is The Metrics Brothers worth listening to?
The Metrics Brothers is ranked on The B2B Podcast Index with a substance score of 36.0/100. See the five-dimension breakdown above to judge whether it fits what you're after.
Who hosts The Metrics Brothers?
The Metrics Brothers is hosted by Ray Rike & Dave Kellogg.
How often does The Metrics Brothers publish?
The Metrics Brothers publishes weekly, has 123 episodes, released its most recent episode on 2026-06-03.
Which The Metrics Brothers episode should I start with?
Our highest-scoring recent episode is "The Metrics Brothers Hiatus" (36/100) - a good place to start.

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Topics this show covers

The themes that come up most across this show's episodes.

Net Revenue Retention (NRR)SaaS metricsPipeline GenerationCustomer Acquisition Cost (CAC)LTV to CAC ratioBenchmarkAI metricsAI to ROI podcastIntercom AI transformationBalderson Capital

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