
Hosted by Ray Rike & Dave Kellogg
The Metrics Brothers is hosted by Dave "CAC" Kellogg and Ray "Growth" Rike. The Metrics Brothers provides unique insights, strategies, tactics, and metrics that are relevant to AI-Native software and SaaS companies.
123 episodes · publishes weekly · latest 2026-06-03 · ~26 min/episode
Rank
#5847
Substance
36.0
/ 100
Breakdown
Scored 2026-07
Updated monthly
Across the index
#5847 of 6182
Substance
Top 95%
outscores 5% of the index
The Metrics Brothers ranks #5847 on The B2B Podcast Index with a substance score of 36.0 out of 100, scored across 1 recent episode. It scores highest on guest caliber and specificity & evidence. Both hosts are legitimate practitioners - Dave Kellogg is a well-known SaaS metrics voice with real operating history and Ray Reich runs a benchmarking firm - but this episode is purely a social farewell that reveals none of that expertise; the caliber exists on paper but is completely absent from the content.
Averaged across 1 recently scored episode, with cited evidence.
This is purely a meta-announcement episode with zero substantive B2B or SaaS metrics content. The only intellectually honest moment - admitting they lacked hands-on AI experience to discuss AI metrics credibly - is a single sentence in a sea of farewells and rock-band analogies.
“We're doing a special short episode today to announce that the Metrix Brothers are going on hiatus after 122.”
“we didn't want to talk about stuff that we hadn't done dozens of times before. And the further we got the AI, the more that happened.”
There is no original analysis, frameworks, or contrarian thinking in this episode whatsoever. The closest thing to a genuine insight - that podcasting about a domain you haven't personally practiced becomes inauthentic - is a throwaway observation rather than a developed argument.
“it started as a fun hobby and it was becoming real work with the AI pivot”
“we worried about quality, but I think we pulled it off because the. The second thing, we did a ton of work.”
Both hosts are legitimate practitioners - Dave Kellogg is a well-known SaaS metrics voice with real operating history and Ray Reich runs a benchmarking firm - but this episode is purely a social farewell that reveals none of that expertise; the caliber exists on paper but is completely absent from the content.
“I'm kac, better known as Dave Kellogg, EIR at Balderson Capital, independent consultant and the author of Kellogg”
“I'm doing advisory services on AI business impact metrics. So hey, if you're investing $3 million on AI tools and tokens and marketing, how are you measuring the economic benefit?”
The few concrete numbers present - 122 episodes, top 25-50 Apple Podcast ranking, first-seven-days listen counts - are all meta-statistics about the podcast itself, not evidence in service of any B2B argument; the Intercom AI transformation reference is a name-drop with no substantive unpacking.
“In the business management category of Apple Podcast, we were consistently in the top 25 to 50”
“the top most listened to episode of all time was Believe it or Not. Ta da. Nrr.”
There is no interviewing craft here at all - this is two co-hosts exchanging mutual compliments and nostalgia with zero challenging questions, no follow-ups of substance, and no productive disagreement despite the opening tease of 'editorial conflict'.
“So Dave, since you're not going to have to spend an hour with me every week and spend hours on getting that script ready, what are you going to be doing next?”
“thank you to you, Dave. Yeah. Yeah. And thank you to you, Ray.”
2026-06-03
First period on the Index - history builds from here.
1 scored on substance · 60 tracked in total.
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