Why Your B2B Emails Land in Promotions Tab

Episode notes

In episode 125 of The Marketing Operator Podcast, Lucas and Luna dig into a frustrating reality for B2B marketers: your carefully crafted emails are landing in Gmail's Promotions tab instead of the Primary inbox. Lucas explains Google's recent July 2026 algorithm update that tightened inbox classification around sender reputation and engagement velocity. He walks through the specific signals that trigger the Promotions tab - including list hygiene, domain alignment, and the ratio of plain text to HTML. Luna asks what surprised him most: the finding that emails with fewer than three sentences get classified as transactional. They cover a concrete case of a cybersecurity firm that moved 22 percent of its sends to Primary by removing two images and adding a text-only preview. The episode gives listeners one actionable fix to test this week. #B2BMarketing #EmailDeliverability #GmailPromotions #InboxPlacement #SenderReputation #EmailEngagement #MarketingAutomation #EmailMarketing #GoogleUpdates #ListHygiene #DomainAlignment #MarketingOps #MarTech #EmailBestPractices #MarketingPodcast #BusinessPodcast #FexingoBusiness #DigitalMarketing Keep every episode free: buymeacoffee.com/fexingo

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

• From 78 Emails to 4.7 Million Subscribers: The 1440 Story with Tim HuelskampGrowth In Reverse: Newsletter & Email Growth · on email deliverability88 / 100
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