The Marketing Operator Podcast with Fexingo · 2026-07-09 · 8 min
In this milestone 100th episode of The Marketing Operator Podcast, Lucas and Luna tackle a pervasive but often overlooked source of pipeline leakage: incomplete CRM workflow triggers. They examine how a typical B2B SaaS company with a $50 million sales target can lose up to $3 million annually just from missing a single 'lead status changed' workflow tied to demo requests. The hosts walk through a real-world example where a mid-market cybersecurity firm fixed this gap in three days and recovered 12% of stalled deals. They also discuss why most marketing ops teams audit workflows only when something breaks, and propose a simple quarterly audit cadence that pairs CRM workflow logs with email engagement data. The episode closes with a pragmatic checklist for listeners to run on their own instance this week. Packed with specific numbers and actionable steps, this is a must-hear for ops pros looking to plug hidden revenue holes.
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
Cash Pay From the Pharma Manufacturer Point of View, With Ophelia JohnsonRelentless Health Value · on Revenue leakage86 / 100
#301: Helping Hotels Reduce Revenue Leakage | with Mike BaldingerThe Modern Hotelier · on Revenue leakage83 / 100
#51 - Simon Bøge & Mikkel Bach-Andersen: The Existing Customer Goldmine - Six Levers for Profitable GrowthThe Growth Agenda · on Revenue leakage55 / 100
Brad Payne: Integrating FinOps and Business StrategyFinOpsPod · on Revenue leakage
How Marketing Ops Turns Heatmaps into Revenue68 / 100How Marketing Ops Uses Clickstream Data for RevenueHow Marketing Ops Turns Email Deliverability into RevenueHow Marketing Ops Turns Empty Search Queries into RevenueHow Marketing Ops Turns Data Cleanliness into Revenue