The Marketing Operator Podcast with Fexingo · 2026-08-02 · 10 min
In this episode of The Marketing Operator, Lucas and Luna explore a surprising source of untapped revenue hiding in your podcast sponsorship data. Most B2B marketers treat podcast ads as a brand play, but the Fexingo team found that detailed listener engagement metrics can reveal high-intent prospects missed by traditional conversion tracking. They walk through a real scenario where a B2B SaaS company used podcast-specific promo codes and post-show survey responses to identify a 23% lift in qualified leads, without changing their creative. The hosts break down the three metrics that matter most - listener drop-off rates, code redemption timing, and follow-up content engagement - and explain how to feed this data back into your marketing automation to create lookalike audiences. If you've ever wondered whether your podcast dollars are actually working, this episode gives you a practical framework to find out. Tune in for a data-driven take on a channel often dismissed as too hard to measure.
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