The Marketing Operator Podcast with Fexingo · 2026-08-15 · 10 min
In this episode of The Marketing Operator Podcast, Lucas and Luna explore how B2B marketing teams can unlock hidden revenue by mining their paid and organic search data. They dive into the 2025 Google Search Central update that introduced new AI-driven query categories, and walk through a real example from a mid-sized SaaS company that used long-tail keyword analysis to double their demo conversion rate. Lucas explains why most teams only look at top-level impressions and clicks, missing the rich intent signals buried in search queries. Luna challenges the conventional focus on high-volume keywords, and together they discuss how to build a search-to-revenue dashboard that connects search performance to actual pipeline. They also cover the role of AI overviews, the shift toward conversational queries, and why search data is becoming a competitive advantage for agile marketing ops teams. The episode wraps with a practical framework for turning search insights into content and campaign decisions. If you're in marketing ops, this is a must-listen.
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
Why the Best SEO Tool in Freight Marketing Is FreeEverything is Logistics · on Long-tail keywords82 / 100
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How SpiritHoods Generated $50M Using SEO-Driven Product Development With Latif HamiltonMinds of Ecommerce · on Long-tail keywords73 / 100
From Blue Links To AI Overviews: How Brands Stay Discoverable with Bryan PhelpsMEDIASCAPE: Insights From Digital Changemakers · on Long-tail keywords73 / 100
Understanding What Your Customers Want Beyond Keywords - Weekly SEO with Neha Khanna #56Weekly SEO · on Search intent65 / 100
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