The Marketing Operator Podcast with Fexingo · 2026-08-23 · 9 min
In this episode of The Marketing Operator Podcast, Lucas and Luna dive into the underused goldmine of product usage data. They explore how marketing operations teams can leverage feature adoption, session depth, and in-product behavior to craft targeted campaigns that drive revenue - without relying on a single sales call. With a concrete example from a SaaS company that boosted expansion revenue by 23 percent using product signals, they break down the practical steps: identifying high-intent users, triggering lifecycle emails, and syncing product events with your marketing automation. They also tackle the pitfalls, like data silos and misaligned metrics, and share how to get your product and marketing teams speaking the same language. If you're in marketing ops, this episode is your playbook for turning the data you already have into measurable growth. Tune in for actionable insights and a fresh perspective on the intersection of product and marketing.
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