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Marketing Operations

A guide to the best B2B podcast coverage of Marketing Operations - the shows and 13 episodes that go deepest, ranked by substance, not downloads.

Marketing operations isn't just about process - it's about building systems that make marketing work reliably and make operators irreplaceable. Episodes with Brandi Starr and Darrell Alfonso explore how great processes prevent marketing failure and how ops professionals shift from order-takers to strategic problem solvers. Practical applications span from centralizing marketing functions in distributed teams (like dental groups leveraging India-based support) to positioning marops as a core business function rather than administrative overhead.

Best shows on Marketing Operations

Best episodes on Marketing Operations

  1. 221: You need Minimum Viable Readiness for AI because perfect data doesn't exist with Jason Dobbs

    Humans of Martech · 2026-05-26

    89 / 100

    …[00:48:23] 8 - What GTM Engineering Actually Means When AI Automates the Middle - [00:48:23] Phil: What the heck does GTM engineering look like for you? Like is it that different than marketing operations?…

  2. It's Just Marketing Ops With Better PR with Sara McNamara

    Making Sense of Martech · 2026-06-10

    74 / 100

    …She's also the creator of the Marketing Operations Strategist, a newsletter that has become required reading for ops and go to market leaders who are tired of complexity for its own sake.…

  3. Building Winning Teams & Authentic Marketing Leadership with Justin Steinman, CMO of Ensora Health

    The Revenue-Driven CMO · 2025-04-09

    73 / 100

    …Uh, it is product marketing one team marketing operations and demand gen, your second team, and corporate marketing, your third team.…

  4. Ticket Taker vs. Problem Solver: Be Irreplaceable with Darrell Alfonso

    Making Sense of Martech · 2026-06-24

    70 / 100

    …He's the marketing operations lead at the Pelham Group.…

  5. Why Great Marketing Fails Without Great Process with Brandi Starr

    Markigy: The Science of Marketing Strategy · 2026-06-25

    63 / 100

    …And that's where I say they go to marketing operations of uh, we're gonna get this campaign, we're gonna track this attribution, we're gonna do these sorts of things.…

  6. She Applied to 200 Jobs Before Landing EasyJet - Jessica Houston

    The Places We'll Go Marketing Show · 2026-06-22

    59 / 100

    …So you're leading marketing operations across EMEA.…

  7. 2X + Knownwell: Building the Leading Human-Agentic GTM Services Company

    AI Knowhow · 2026-06-10

    59 / 100

    …You have built sustainable operations that are marketing operations that allow you to do this in a repeatable and sustainable fashion.…

  8. ICYMI -Jennifer Griffin Smith (Brightcove) - Thinking and acting like a media company

    Always Booked with Vincent Phamvan · 2023-11-07

    59 / 100

    …Because it's a massive component and I think marketing operations is central to marketing and that role has changed and that we've become more technical marketeers for sure from a system and data analytics perspective.…

  9. How Dental Groups Can Centralise Finance, HR & Marketing in India

    Going Global · 2025-11-27

    48 / 100

  10. The MarTech Operator’s Playbook with Lindiwe Stenberg of Venmo

    How I Grew This: Real Stories of Digital Growth · 2025-12-04

  11. The Secret To Scaling From $20 Million to $200 Million ARR (Extremely Fast)

    Marketing Trends · 2025-07-09

  12. 71. Series 2 | Ep 34 How to Set Up Marketing Operations in Your B2B Tech Company, with Emily Gravel, Lead Marketing Operations Manager at VMware

    Market Mentors · 2022-07-05

  13. 48. Series 2 | Ep 11 Why Marketing Operations Should be Seen as the Foundation of a Successful Marketing Team, with Karla Wentworth, Founder & MD at Vantage Clever

    Market Mentors · 2022-01-18