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Marketing Operations

A guide to the best B2B podcast coverage of Marketing Operations - the shows and 89 episodes that go deepest, ranked by substance, not downloads.

Marketing operations isn't just about process - it's about building systems that make marketing work reliably and make operators irreplaceable. Episodes with Brandi Starr and Darrell Alfonso explore how great processes prevent marketing failure and how ops professionals shift from order-takers to strategic problem solvers. Practical applications span from centralizing marketing functions in distributed teams (like dental groups leveraging India-based support) to positioning marops as a core business function rather than administrative overhead.

Best shows on Marketing Operations

Best episodes on Marketing Operations

  1. 226: The Eye of context (The Dungeon of martech architecture, part 2)

    Humans of Martech · 2026-06-30

    95 / 100

  2. How B2B Brands Wreck Pipeline with Unsyncroned CRM Data

    The Marketing Operator Podcast with Fexingo · 2026-07-02

    92 / 100

  3. 221: You need Minimum Viable Readiness for AI because perfect data doesn't exist with Jason Dobbs

    Humans of Martech · 2026-05-26

    89 / 100

    …[00:48:23] 8 - What GTM Engineering Actually Means When AI Automates the Middle - [00:48:23] Phil: What the heck does GTM engineering look like for you? Like is it that different than marketing operations?…

  4. 220: How to build content engineering systems that get cited and scale without slop with Alex Halliday

    Humans of Martech · 2026-05-19

    88 / 100

  5. 219: Inside Databricks' stack with 3 AI agents, 1 lakehouse, and 6 years of data work with Elizabeth Dobbs

    Humans of Martech · 2026-05-12

    88 / 100

    …So, you know, anyone that works in content operations, even marketing operations, that's a deal with the CMS, knows the pain of strategy changes.…

  6. 224: How OpenAI’s GTM leader structures teams and spots standout candidates with Keith Jones

    Humans of Martech · 2026-06-16

    87 / 100

  7. 222: How senior MOps practitioners are navigating the 2026 job search with Ashley Langford

    Humans of Martech · 2026-06-02

    86 / 100

    …[00:28:00] Like, how many recruiters are looking at your resume and seeing that you're calling yourself a marketing operations person, and the JD is a technical marketing architect?…

  8. 218: Build a marketing career that survives AI as a deep generalist with Tata Maytesyan

    Humans of Martech · 2026-05-05

    86 / 100

  9. 230: Zero-click marketing broke the measurement layer, so what should ops teams do now, with Amanda Natividad

    Humans of Martech · 2026-07-28

    83 / 100

  10. 217: How to interview a company before you take the job (The Martech job hunt survival guide, part 3)

    Humans of Martech · 2026-04-28

    83 / 100

  11. 225: The Fall of CRM gravity (The Dungeon of martech architecture, part 1)

    Humans of Martech · 2026-06-23

    80 / 100

    …What does that actually look like for me? Phil: That's Danny Lambert, the former director of marketing operations at dbt Labs.…

  12. 223: How Zapier uses a shared brain to manage AI context and skills with Lindsay Rothlisberger

    Humans of Martech · 2026-06-09

    80 / 100

    …I've, I've been saying for years that I think marketing operations people and revenue operations people are not only engineers in many cases, but also serving as product managers in a lot of ways, and that we're needing to, like, truly understand the problems and go to market and the…

  13. It's Just Marketing Ops With Better PR with Sara McNamara

    Making Sense of Martech · 2026-06-10

    74 / 100

    …She's also the creator of the Marketing Operations Strategist, a newsletter that has become required reading for ops and go to market leaders who are tired of complexity for its own sake.…

  14. 234: How to run a marketing ops audit and turn it into a roadmap with Kelsie Dube

    Humans of Martech · 2026-08-25

    74 / 100

    …[00:00:42] ​ [00:01:09] In This Episode - [00:01:09] Phil: What's up, everyone? Today, we have the pleasure of sitting down with Kelsey Dube, Director of Marketing Operations and Automation at Unanet.…

  15. Building Winning Teams & Authentic Marketing Leadership with Justin Steinman, CMO of Ensora Health

    The Revenue-Driven CMO · 2025-04-09

    73 / 100

    …Uh, it is product marketing one team marketing operations and demand gen, your second team, and corporate marketing, your third team.…

  16. Ticket Taker vs. Problem Solver: Be Irreplaceable with Darrell Alfonso

    Making Sense of Martech · 2026-06-24

    70 / 100

    …He's the marketing operations lead at the Pelham Group.…

  17. Why Great Marketing Fails Without Great Process with Brandi Starr

    Markigy: The Science of Marketing Strategy · 2026-06-25

    63 / 100

    …And that's where I say they go to marketing operations of uh, we're gonna get this campaign, we're gonna track this attribution, we're gonna do these sorts of things.…

  18. She Applied to 200 Jobs Before Landing EasyJet - Jessica Houston

    The Places We'll Go Marketing Show · 2026-06-22

    59 / 100

    …So you're leading marketing operations across EMEA.…

  19. 2X + Knownwell: Building the Leading Human-Agentic GTM Services Company

    AI Knowhow · 2026-06-10

    59 / 100

    …You have built sustainable operations that are marketing operations that allow you to do this in a repeatable and sustainable fashion.…

  20. ICYMI -Jennifer Griffin Smith (Brightcove) - Thinking and acting like a media company

    Always Booked with Vincent Phamvan · 2023-11-07

    59 / 100

    …Because it's a massive component and I think marketing operations is central to marketing and that role has changed and that we've become more technical marketeers for sure from a system and data analytics perspective.…

  21. A CMO's AI Partner: How I Unblocked My Team and Got 10 Hours a Week Back

    Growth Activated · 2026-08-18

    59 / 100

  22. How Dental Groups Can Centralise Finance, HR & Marketing in India

    Going Global · 2025-11-27

    48 / 100

  23. The MarTech Operator’s Playbook with Lindiwe Stenberg of Venmo

    How I Grew This: Real Stories of Digital Growth · 2025-12-04

  24. The Secret To Scaling From $20 Million to $200 Million ARR (Extremely Fast)

    Marketing Trends · 2025-07-09

  25. 71. Series 2 | Ep 34 How to Set Up Marketing Operations in Your B2B Tech Company, with Emily Gravel, Lead Marketing Operations Manager at VMware

    Market Mentors · 2022-07-05

  26. 48. Series 2 | Ep 11 Why Marketing Operations Should be Seen as the Foundation of a Successful Marketing Team, with Karla Wentworth, Founder & MD at Vantage Clever

    Market Mentors · 2022-01-18

  27. 235: Why consent banners, tags and privacy policies never match, with Stéphane Hamel

    Humans of Martech · 2026-09-01

  28. 229: The Privacy lawsuits coming for every marketing team, with Cara Caruso and Dustin Taylor

    Humans of Martech · 2026-07-21

  29. 228: The Dispatch tower (The Dungeon of martech architecture, part 4)

    Humans of Martech · 2026-07-14

  30. 227: The Correlation masquerade (The Dungeon of martech architecture, part 3)

    Humans of Martech · 2026-07-07

  31. 215: How to find hidden job opportunities (The Martech job hunt survival guide, part 1)

    Humans of Martech · 2026-04-14

  32. 214: Claude Code is creating a new class of elite marketers and the mental models that make it click with Austin Hay

    Humans of Martech · 2026-04-07

  33. 213: The next marketing advantage is pre-testing ideas on synthetic users with John Whalen

    Humans of Martech · 2026-03-31

  34. 216: How to stand out as a candidate with AI prep, portfolios and tools (The Martech job hunt survival guide, part 2)

    Humans of Martech · 2026-04-21

  35. 211: Overcoming frankenstacks and AI uncertainty with first principles and business judgement with Jenna Kellner

    Humans of Martech · 2026-03-17

  36. 210: 6 Things the next generation of marketing ops leaders must learn with Ronald Gaines

    Humans of Martech · 2026-03-10

  37. 209: Why Adtech is really a marketplace with its own economics with Maria Solodilova

    Humans of Martech · 2026-03-03

  38. 208: Exploring causal context graphs and machine customers, starting in retail media networks with Anthony Rotio

    Humans of Martech · 2026-02-24

  39. 207: Building a career that doesn't hollow you out (50 Operators share the systems that keep them happy, part 3)

    Humans of Martech · 2026-02-17

  40. 206: The people who keep you standing (50 Operators share the systems that keep them happy, part 2)

    Humans of Martech · 2026-02-10

  41. 205: The daily infrastructure behind sustainable careers (50 Operators share the systems that keep them happy, part 1)

    Humans of Martech · 2026-02-03

  42. 204: Trust infrastructure and freakish curiosity as career growth levers with Phyllis Fang

    Humans of Martech · 2026-01-27

  43. 203: How to distinguish fake traffic from real machine customers with Jordan Resnick

    Humans of Martech · 2026-01-20

  44. 202: AI search crawlability and why your site’s technical foundations decide your visibility with Aleyda Solís

    Humans of Martech · 2026-01-13

  45. 201: Scott Brinker: If he reset his career today, where would he focus?

    Humans of Martech · 2026-01-06

  46. 200: Matthew Castino: How Canva measures marketing

    Humans of Martech · 2025-12-16

  47. 199: Anna Aubuchon: Moving BI workloads into LLMs and using AI to build what you used to buy

    Humans of Martech · 2025-12-09

  48. 198: Pam Boiros: 10 Ways to support women and build more inclusive AI

    Humans of Martech · 2025-12-02

  49. 197: Anna Leary: The Art of saying no and other mental health strategies in marketing ops

    Humans of Martech · 2025-11-25

  50. 196: Blair Bendel: The World of casino marketing and the tech that brings it to life

    Humans of Martech · 2025-11-18

  51. 195: Megan Kwon: How One of Canada’s largest retailers orchestrates messaging, and structures martech

    Humans of Martech · 2025-11-11

  52. 194: Jane Menyo: How Gong democratized customer proof with AI research and standardized prompts

    Humans of Martech · 2025-11-04

  53. 193: David Joosten: The Politics and architecture of martech transformation

    Humans of Martech · 2025-10-28

  54. 192: Angela Vega: Expedia’s Martech leader on ADHD, discernment, and the art of picking battles in martech

    Humans of Martech · 2025-10-21

  55. 191: Aboli Gangreddiwar: Self healing data agents, hivemind memory curators and living documentation

    Humans of Martech · 2025-10-14

  56. 190: Henk-jan ter Brugge: The Head of Martech at Philips thinks martech has outgrown marketing and it’s time we lead like pirates

    Humans of Martech · 2025-10-07

  57. 212: The Causal AI revolution and the boomerang effect in marketing decision science with Tobias Konitzer

    Humans of Martech · 2026-03-24

  58. 189: Aditi Uppal: How to capture, activate and measure voice of customer across go to market efforts

    Humans of Martech · 2025-09-30

  59. 188: Rebecca Corliss: Why lifecycle marketers will thrive in the agentic marketing org

    Humans of Martech · 2025-09-23

  60. 187: John Saunders: Building the ultimate operating engine for a modern agency

    Humans of Martech · 2025-09-16

  61. 186: Olga Andrienko: Ex-VP at Semrush left her 35-person brand team to build AI for marketing ops

    Humans of Martech · 2025-09-09

  62. 185: Jonathan Kazarian: Platforms vs point solutions and the marketing operator’s dilemma

    Humans of Martech · 2025-09-02

  63. 184: Nadia Davis: How to decide if attribution data is good enough to guide strategy

    Humans of Martech · 2025-08-26

  64. 183: Kevin White: Building a super IC role to escape management burnout and fixing the broken promise of AI SDRs

    Humans of Martech · 2025-08-19

  65. 182: Simon Lejeune: Wealthsimple’s VP of Growth on 2 keys to be a top 5% marketer

    Humans of Martech · 2025-08-12

  66. 181: Alison Albeck Lindland: Climb the AI Literacy Pyramid and Stand Out as a Customer‑First Marketer

    Humans of Martech · 2025-08-05

  67. 180: István Mészáros: Merging web and product analytics on top of the warehouse with a zero-copy architecture

    Humans of Martech · 2025-07-29

  68. 179: Tiankai Feng: The comeback of data quality and how NLP is changing the data analyst role

    Humans of Martech · 2025-07-22

  69. 178: Guta Tolmasquim: Connecting brand to revenue with attribution algorithms that reflect brand complexity

    Humans of Martech · 2025-07-15

  70. 177: Chris O’Neill: GrowthLoop CEO on how AI agent swarms and reinforcement learning boost velocity

    Humans of Martech · 2025-07-08

  71. 176: Rajeev Nair: Causal AI and a unified measurement framework

    Humans of Martech · 2025-07-01

  72. 175: Hope Barrett: SoundCloud’s Martech Leader reflects on their huge messaging platform migration and structuring martech like a product

    Humans of Martech · 2025-06-24

  73. 174: Joshua Kanter: A 4-time CMO on the case against data democratization

    Humans of Martech · 2025-06-17

  74. 173: Samia Syed: Dropbox's Director of Growth Marketing on rethinking martech like HR efforts

    Humans of Martech · 2025-06-10

  75. 172: Ankur Kothari: A practical guide on implementing AI to improve retention and activation through personalization

    Humans of Martech · 2025-06-03

  76. 171: Kim Hacker: Reframing tool FOMO, making AI face real work and catching up on AI skills

    Humans of Martech · 2025-05-27

  77. Best of LinkedIn: MarTech Insights CW 26/ 27

    Best of LinkedIn: Strategic B2B Marketing · 2026-07-10

  78. Best of LinkedIn: MarTech Insights CW 18/ 19

    Best of LinkedIn: Strategic B2B Marketing · 2026-05-15

  79. How B2B Brands Leak Revenue Through Mismatched CRM Permissions

    The Marketing Operator Podcast with Fexingo · 2026-07-16

  80. How B2B Brands Leak Revenue from Unused CRM Fields

    The Marketing Operator Podcast with Fexingo · 2026-07-14

  81. How Marketing Ops Uses Clickstream Data for Revenue

    The Marketing Operator Podcast with Fexingo · 2026-09-01

  82. 233: 4 Mindsets that modern marketing leaders need for unpredictable markets, with author Kathleen Schaub

    Humans of Martech · 2026-08-18

  83. 232: How taste can be codified into systems and is no longer a durable skill, and what's next with Sharon Gai

    Humans of Martech · 2026-08-11

  84. 231: Why Lattice careers and communication skills are built for the AI era, with Michele Martin from Ticketmaster

    Humans of Martech · 2026-08-04

  85. How Marketing Ops Turns Product Data into Revenue

    The Marketing Operator Podcast with Fexingo · 2026-08-23

  86. How Marketing Ops Reuses Your Best Content

    The Marketing Operator Podcast with Fexingo · 2026-08-18

  87. How Marketing Ops Uses Customer Journey Data

    The Marketing Operator Podcast with Fexingo · 2026-08-14

  88. How Marketing Ops Turns Feature Flags into Revenue

    The Marketing Operator Podcast with Fexingo · 2026-08-09

  89. How Marketing Teams Confuse Output with Outcomes

    The Marketing Operator Podcast with Fexingo · 2026-08-08