How B2B Brands Waste Revenue on Untagged Landing Pages

Episode notes

Lucas and Luna dig into a marketing operations blind spot that costs B2B brands millions: untagged landing pages. They explain why UTM parameters are often incomplete or missing entirely, how that breaks attribution models, and how one SaaS company discovered 40% of its paid traffic was landing on pages with zero tracking tags. They walk through practical fixes - from automation rules that flag missing UTMs to using CRM workflows that alert teams when a page goes live without proper tagging. The episode also touches on how this ties into broader issues like wasted ad spend and inaccurate ROIC calculations. A specific, actionable episode for anyone managing paid media or marketing automation. #UTMParameters #LandingPageTracking #MarketingAttribution #AdSpendWaste #MarketingOperations #B2BMarketing #MarketingAutomation #CRMWorkflows #PaidMedia #DataQuality #ROIC #RevenueLeakage #CampaignTracking #DigitalMarketing #SaaSMarketing #FexingoBusiness #BusinessPodcast #Marketing Keep every episode free: buymeacoffee.com/fexingo

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