How B2B Brands Churn Revenue Through Expired Email Addresses

Episode notes

In this episode of The Marketing Operator Podcast, Lucas and Luna tackle a hidden leak in B2B email marketing: expired email addresses. They unpack a case study from a SaaS company that discovered 14% of its opted-in database had emails that were no longer valid, leading to wasted send costs, damaged sender reputation, and missed pipeline. Lucas walks through a 3-step validation protocol - real-time verification at point of capture, monthly batch scrubs against a suppression list, and a sunset policy for contacts with no engagement in 180 days. The hosts also discuss how one marketing operations team recovered $200,000 in annual ESP costs by removing dead addresses. Tune in to learn why cleaning your list is cheaper than buying new leads. #EmailValidation #B2BMarketing #MarketingOperations #Martech #EmailDeliverability #LeadQuality #DataHygiene #MarketingAutomation #SaaSMarketing #RevenueLeak #EmailListCleanup #SenderReputation #MarketingROI #Business #Marketing #FexingoBusiness #BusinessPodcast #MarketingPodcast Keep every episode free: buymeacoffee.com/fexingo

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

• From 78 Emails to 4.7 Million Subscribers: The 1440 Story with Tim HuelskampGrowth In Reverse: Newsletter & Email Growth · on email deliverability88 / 100
• Stop Blaming Marketing: The Real Reasons Your Emails Land in SpamEmail After Hours: The Podcast for Email Senders · on email deliverability85 / 100
• Eltjo Hofstee - Unraveling the MSP to MIP journeyPartnerships Unraveled · on email deliverability76 / 100
• From Inbox to Sales - Proven Automation Tricks You Need NowDigital Marketing Stories · on email deliverability76 / 100
• Cold Outreach in the Era of AI: What Actually Works With Kseniia Skobelska of Snov.ioGrowth Stage by FastSpring · on email deliverability65 / 100
• Stop Counting Your AI Agents. Customers Don’t Care.Marketing Trends · on email deliverability65 / 100

• How Marketing Ops Turns Heatmaps into Revenue68 / 100
• How Marketing Ops Uses Clickstream Data for Revenue
• How Marketing Ops Turns Email Deliverability into Revenue
• How Marketing Ops Turns Empty Search Queries into Revenue
• How Marketing Ops Turns Data Cleanliness into Revenue