How B2B Brands Churn Revenue Through Expired Email Addresses

Episode notes

In this episode of The Marketing Operator Podcast, Lucas and Luna tackle a hidden leak in B2B email marketing: expired email addresses. They unpack a case study from a SaaS company that discovered 14% of its opted-in database had emails that were no longer valid, leading to wasted send costs, damaged sender reputation, and missed pipeline. Lucas walks through a 3-step validation protocol - real-time verification at point of capture, monthly batch scrubs against a suppression list, and a sunset policy for contacts with no engagement in 180 days. The hosts also discuss how one marketing operations team recovered $200,000 in annual ESP costs by removing dead addresses. Tune in to learn why cleaning your list is cheaper than buying new leads. #EmailValidation #B2BMarketing #MarketingOperations #Martech #EmailDeliverability #LeadQuality #DataHygiene #MarketingAutomation #SaaSMarketing #RevenueLeak #EmailListCleanup #SenderReputation #MarketingROI #Business #Marketing #FexingoBusiness #BusinessPodcast #MarketingPodcast Keep every episode free: buymeacoffee.com/fexingo

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

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• Why Your Marketing Automation Ignores ABM Intent Data66 / 100
• Why Your Marketing Automation Ignores SMS85 / 100
• How B2B Brands Wreck Pipeline with Unsyncroned CRM Data92 / 100
• How B2B Brands Leak Revenue via Unchecked Data Decay76 / 100
• Why B2B Brands Fail at Account Based Marketing Attribution88 / 100