The Liquid Lunch Project · 2026-06-10 · 29 min
In this episode of The Liquid Lunch Project , Matthew R. Meehan and Luigi Rosabianca sit down with Ron Saharyan, co-founder and managing partner of Profit First Professionals, to talk about the money problem most business owners pretend is "normal." Ron breaks down why profit is not greed, why cash flow needs a real system, and why your customers, team, family, and mission all need your business to make money. Not someday. Now. Oh, and by the way. Ron is giving away 10 FREE copies of his book. Keep scrolling to learn how you can get one. What you'll hear in this episode: Why "sales minus expenses equals profit" is not a system. How Profit First helps owners pay themselves first. Why cash flow clarity beats guessing from old reports. The reason too many businesses are check-to-check. How tiny mistakes quietly murder your margins. Why taxes can be a badge of honor. Annoying, but still. How profit helps you pay debt, hire, give, grow, and sleep. Why business owners need money with a job before it arrives. How to start with one bank account and 1% of revenue. Notable Takeaway: "Profit is never bad. It's people that are bad.
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