The Liquid Lunch Project · 2026-05-27 · 28 min
Think franchises are all burgers, fries, and regret? Rich Potter says you're looking in the wrong aisle. In this episode of The Liquid Lunch Project , Matt and Luigi sit down with Rich Potter, founder of Franchise Heroes, to talk about what franchising really looks like in 2026. Not the shiny brochure version. The real version. Rich breaks down how franchise ownership works, what it costs, how people fund it, and why the right franchise can be a smart move for someone who is done letting corporate America hold the leash. They also dig into licensing vs. franchising, the truth about "business in a box," and why senior care may be one of the biggest franchise opportunities sitting in plain sight.
America was the ultimate startup40 / 100Your Health Plan Is Probably Screwing YouEverybody wants private equity to buy them. Fewer founders are ready for what buyers actually find.Your business is not supposed to survive on fumes and vibes.Would your customers wear your jersey… or ditch you for a cheaper coupon?