The Lights On Podcast · 2026-07-30 · 46 min
Nick Slavin is the CEO and Co-founder of Curacity, a hospitality technology company that transforms media visibility into measurable hotel bookings and revenue. Under Nick's leadership, Curacity has generated $2 billion in verified bookings and revenue and established partnerships with Preferred Hotels & Resorts and The Leading Hotels of the World. The company recently launched VISTA, a platform that uses authoritative editorial mentions to improve visibility across AI search. Before co-founding Curacity in 2015, Nick served on the portfolio management team for Starwood Capital Group's $4.2 billion Opportunity Fund IX, focusing on real estate and hotel investments. In this episode… AI search is binary, not ranked. When a traveler asks Claude or ChatGPT where to stay, the model returns a short list of hotels it recommends, and everything else effectively disappears. Slavin cites industry data showing 94% of hotels are invisible in these AI results, largely because their websites lack structured data and the authoritative third-party coverage that large language models trust.
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