The Koerner Office · 2026-08-04 · 38 min
Key moments - from our scoring
Substance score
55 / 100
Five dimensions, 20 points each
Bentley's couch flipping operation exemplifies what's possible for young entrepreneurs willing to execute a simple playbook: source from free and underpriced listings on KSL, improve presentation through staging or AI-generated backgrounds via ChatGPT, and resell on the same platform. His journey began with door-to-door sales at 15 (slow-kids signs, grill scrapers, ties) where he learned negotiation and closing techniques from his father's coaching, making $60-200 per hour before the mental fatigue drove him to KSL. The episode covers Bentley's evaluation criteria (poor photo quality as a signal of mispricing), staging strategies that take only 20 minutes using AI background generation, negotiation tactics specific to Utah's frugal culture, and the constraints of being underage (Facebook Marketplace requires 18+, limiting him to KSL only). Chris Koerner emphasizes that more platforms (Craigslist, Facebook, Letgo) would multiply Bentley's reach and revenue, and frames the business as recession-proof because furniture movement is fundamental.
Bentley's deals range from $90 profit on a $75 investment to $1,480 profit on a $100 investment, depending on condition, brand, and demand; he averages $200-300 per hour including acquisition, staging, and sale time.
Use ChatGPT image generation: snap a photo of the couch in a garage or driveway, upload it to ChatGPT, request a professional home setting as background, and list within 20 minutes; alternatively, stage physically in a home for 20-30 minutes.
Search KSL's free and low-price sections for listings with poor photo quality (dark lighting, unstaged furniture), which signal distressed sellers willing to negotiate down 50% or more from asking price.
Identify poor product presentation as leverage, acknowledge the seller's situation without pressure, and make a low cash offer framed as immediate action - Utah's culture of frugality makes 50% discounts from asking realistic.
Yes: Home Depot rents trucks for $30, pay a neighbor $20-40 to pick up, stage photos remotely using AI, and list; you only need access to transportation and a place to photograph, not storage.
Our reviewer’s read on each dimension, with quotes from the episode.
The episode contains operational insights about couch arbitrage (sourcing, staging, pricing tactics, negotiation techniques) that are moderately useful for someone considering the business. However, much of the content is transactional storytelling about individual deals rather than novel principles. The insights about poor images indicating lower prices, AI staging, negotiation framing, and multi-platform selling are practical but not deep or surprising to anyone with marketplace experience.
I look for poor images, things like need gone asap
snap a picture of it, upload it into AI. Just gives it a whole background and makes it look perfect
The episode relies heavily on a trendy but well-trodden arbitrage formula (identify underpriced assets, improve presentation, resell). The specific application to couches is somewhat novel but not conceptually original. The use of ChatGPT for staging images is current but not deeply explored. Most framing recycles familiar entrepreneurship advice (action beats planning, find undervalued inventory, negotiate harder).
This is a side hustle that you can do at any age
I'm always trying to make more money and stuff and grow my portfolio, invest in stocks
Bentley is an operating practitioner actively making meaningful money ($3,500 profit in ~12 hours, with $2k+ in inventory) in the specific domain under discussion, which is stronger than most podcast guests. However, he's 17, new to the business (only a few months in), and lacks the seasoned perspective or scale that would elevate him to top-tier guest status. His youth and genuine hustle are assets but don't compensate for limited depth of experience.
I just started this a couple months ago. So, um, with me being gone and stuff, um, I've maybe put like 12 hours, 1112 hours total into this and I've made near 3, $500
I'm a catcher. I play travel and high school ball
The episode is rich in concrete numbers and specific examples: $300/hour average, $1,580 deal, $75 first couch purchase, $1,787.80 listing price, 10-mile radius filter, ChatGPT Image2 usage, Home Depot truck rentals at $30, neighbor payment of $40, etc. Real deal walkthroughs (leather couch negotiation from $250 to $60) are detailed. However, broader metrics are lacking (total inventory turnover time, failure rate, seasonal variations, platform-specific performance data).
I picked up this one couch for 100 bucks. I snap a picture of it, upload it into AI. Just gives it a whole background and makes it look perfect. I listed it for 1787. 80 bucks
I've maybe put like 12 hours, 1112 hours total into this and I've made near 3, $500
Host (Koerner) asks decent operational questions and pushes back on claims in places (e.g., 'Is that profit or revenue?', exploring the photography/price weighting framework). However, the conversation often becomes a soft showcase of Bentley's deals rather than a critical interrogation. Follow-ups are present but sometimes surface-level; Koerner doesn't pressure on failure cases, unit economics beyond one deal, or scalability constraints. The tone is admiring rather than investigative.
Is that profit or revenue?
So if you were to take like the preview of a post and break it down to three things like the title, the picture and the price. What, like what percentage importance do you ascribe to each one?
Computed from the transcript - who did the talking, and the words that came up most.
Open a Bluevine Business Checking account , earn up to 3.0% APY , and get a $500 cash bonus when you apply with code CJK500 and meet the eligibility requirements: Read Bluevine’s full AI study: ━ Check out my newsletter at and join my community at ━ I sat down with 17-year-old Bentley Taggart , who is averaging around $200 / $300 per hour flipping couches in his spare time. He broke down how he finds poorly listed couches, negotiates sellers down, and uses AI-generated backgrounds to make them look more valuable online. Bentley also shared how he bought one couch set for $100 and sold it for $1,580 , turning his money into nearly 15X in less than a day. We talked about what types of listings to look for, how to negotiate better deals, and why this is a side hustle almost anyone can start. You can follow Bentley on Instagram at Enjoy!
Transcribed and scored by The B2B Podcast Index.
Speaker A: I picked up this one couch for free that I talked the guy down from. 100 bucks. I picked up for free resolder. That's like a thousand bucks coming in. That's so moving sale. This is a side hustle that you can do at any age. It's a great opportunity, especially if you don't have time. Just can go out for 20 minutes like I did today and make $300 off a couch.
Speaker B: You're averaging two to 300 bucks an hour.
Speaker A: Yeah. It's crazy. Two couches later, I'm learning quick. I'm dialing it in. I picked up this one couch for 100 bucks.
Speaker B: Yeah.
Speaker A: I snap a picture of it, upload it into AI. Just gives it a whole background and makes it look perfect. I listed it for 1787. 80 bucks?
Speaker B: Yeah.
Speaker A: That night I got a message, and this guy is like, did you do like, 1580 for him?
Speaker B: I'm like, Geez, can I 15x my money?
Speaker A: Yeah, I know. He's like, can I venmo you just to lock it in. He sent me 1580 bucks. And I was like, geez, are you kidding me? It doesn't take that long. And there's always people that are wanting to get rid of their stuff. Yeah.
Speaker B: And I feel like this opportunity of couch flipping will be around in 20 years. And in five years. Yeah. The CEO of one I have, you got. John said, uh, as long as pianos weigh 700 pounds, we're going to be in business. Right. AI is not about to disrupt that. Yeah. This is going to be an opportunity.
Speaker A: 100%.
Speaker B: Right.
Speaker A: Get started. Don't sit around wasting your time playing video games, watching tv, waiting for something to happen. Good to you. You got to take action, and you got to figure it out yourself, and you got to get the job done.
Speaker B: Okay. So my team just texted me and said there's this kid named Bentley outside of Salt Lake City. So 17 years old, and he's flipping couches. Supposedly, he's a hustler making thousands of dollars. So we're gonna head up to Highland, Utah. We're in Linden, Utah, right now. And see if we can interview Bentley last minute. I don't have my crew with me, but we're just gonna mih make it happen. Let's go meet Bentley. Okay. Bentley. Thanks for having me.
Speaker A: Of course.
Speaker B: Uh, how old are you?
Speaker A: 17.
Speaker B: Going into your senior year.
Speaker A: Going in a senior year.
Speaker B: All right. And your dad tells me you've been entrepreneur your whole life.
Speaker A: Yeah.
Speaker B: When did. When did that start? What was the first hustle oh, uh,
Speaker A: I mean, you know, when I was five, I've been. Been at carnivals and stuff. I would sit out there with my little cooler, have a little sign. I mean, it's a little timid at that point, but it was a good time. We sat out there and just kind of waited for, for the sales to come in. And then as I continued growing, you know, I got into door to door and selling random little products and stuff like that, and then ultimately found the couch flipping business from your podcast, and it's grown from there.
Speaker B: Okay, so, so when you're door to door, what type of things were you selling? Were you just going to your neighbors and like, what age?
Speaker A: Oh, so, um, when I was going door to door, this was, this was actually a couple years ago. So it was pretty. It was pretty recent. So I'd say I did this, I did this last summer and the two summers before that. So my dad actually had a buddy that he imported a bunch of these, um, like slow kids playing signs from China.
Speaker B: Okay.
Speaker A: I don't know if you can picture this. So they're like little surface and they like pop up. It says, like slow kids playing, you stick out in your driver. So he's like, maybe you should just hit him up. Try selling these. Because, I mean, my daddy's like, just go door to door trying that. So I actually bought a bunch of those from him. I went and started doing that, selling them for 20 bucks a piece. And you know, I. I sold a bunch of them. I was selling out, selling out. So I kept picking more and more and more. And then I actually, um, I knocked on this one door and then this guy, he's like, you know what, look, I've got, I've got another option or whatever. I like something that you could sell that I think would do well. And he pulled me into his garage and he had these little grill scrapers that were like packaged in a little nice box and had like a little ribbon around them. I was like, you know what, I'll try. He gave me three to go sell. Um, first three doors I knocked, I sold each of them for $15. First doors.
Speaker B: The answer, 100% close rate.
Speaker A: 100% close rate. So then I was like, geez, give me some more of these. So I bought a bunch and then I just went and tried them and I was like, boom, boom, boom. I was making like 120 bucks an hour. And then.
Speaker B: How old were you again?
Speaker A: This was. I was probably 15. Okay, 15 when I.
Speaker B: And it was. This your neighborhood?
Speaker A: I Was no. So I actually, I would ride my little scooter because I couldn't drive it. So I ran my scooter to other neighborhoods because, I mean, my mom didn't want me talking to the neighbors and putting pressure on herself, you know, just, just doing whatever I could to get out. And so, yeah, I went and sell those and then I up the price of 20 bucks and it was just banging. Boom, boom, boom. Yeah, so I was making anywhere from 60 to 180. 200? Yeah, like close to there. I mean, 200 on a good day. But, you know, um, and then I started selling. Once I ran out of those, I completely bought them out. He couldn't get any more. So I, um, so I started selling ties. My mom had imported these ties from China. She's like, go sell these. Like, you're a missionary, you're going to be missionary, blah, blah, blah. So I was like, whatever. I went and sold some of those. And you know, after three years of doing that, I mean, it's, it's pretty mentally draining going out in the doors. I mean.
Speaker B: Well, you're gonna be ready for a mission though.
Speaker A: Oh, I know, for sure. But, yeah, you know, just tired, walking around all day, you know. So I was like, okay, I gotta find something else. And that's when I ultimately found the couch flipping business.
Speaker B: Yeah, I'm just thinking of this from the perspective of the guy who had the grill scrapers. Like, he probably was doing some Amazon hustle that didn't go well and he had like way too much product in his garage he was about to throw away. Uh, you were probably a godsend to him.
Speaker A: Oh, I know.
Speaker B: Perfect. Win, win.
Speaker A: Yeah.
Speaker B: You're happy, he's happy.
Speaker A: Yeah.
Speaker B: Um, okay, so how did you like learn to sell though? Did, did you have any like, first principles? Like, did your dad train you or were you just like.
Speaker A: Yeah, so I mean, I would always, like in the winters I would go shovel driveways and stuff like that and my dad would always help me out with the pitch of things and stuff. And then over time, you know, I just kind of developed it and found what worked best for me and how I can make the most money. So I mean, even if I didn't get a sell, I was, I was getting like a dollar to five dollar tips every time I go out. Just kind of inching money out of people and stuff like that. So, you know, just kind of developing it and just getting a feel for things over time.
Speaker B: Anytime I talk to a young person, and I use that word relatively Young. Like, yeah, uh, 10 years old, 20, 30, whatever. Like, they're often likely to like, shrink from their age because they feel like, insecure about it. But, like, that's your biggest selling. Yeah, if you're 12. Like, I'm 12. Like, if you're 32 years old trying to support your, your family. I'm 32 years old trying to support my family. My wife just had a kid. Like, uh, sell your store. Yeah, like, use your youth to your advantage because it, like, if you were to go out today and go to the same homes, like, if you had this perfect, like a B test, your close rate probably wouldn't be as high just because you're a little older. Like, even if you did everything else the same, and if you were to go out 10 years from now, your clothes rate would be even lower. Like, sure. Youth is an advantage. Um, okay, so you're 15, you're selling the stuff dir to door, you're making good money. And then. Yeah, tell me how couch flipping started to come into it.
Speaker A: Yeah, for sure. So, I mean, after I got sick of kind of the door to door, I mean, I was so good at it. I was closing a bunch of deals. I'm like, dad, how can I make more money? Like, I need to be making more money. I mean, like, I want to be, I want to be a millionaire when I'm older. Uh, like even in the next couple years, I got to figure out some just ways to keep growing and becoming better, you know? So I was like, I was just kind of pissed one day. I was just like, geez, what? Like, I was scrolling. KSL is like looking on the free
Speaker B: sections and TSL is like Craigslist or Facebook Marketplace, but for Utah.
Speaker A: Yeah, for sure. So, I mean, you could use any of those platforms. So I was looking through there on the free section, I saw a couple of couches. I was like, geez, like, people buy couches. I can just go pick one of these up and resell it. I asked my dad about it and he was like, he's like, uh, I don't know. He's like, look, I know this guy is Chris Corner or whatever. He's. He's got a podcast. Go watch some of these. He's got tons of business ideas. Endless. You can watch. And so we hopped on there together and he scrolled down. He's like, look, there's a couch flipping idea right there. He's. So I went and watched that. I was like, sweet. I'm a. I'm going to try this out. I was like, it can't hurt to try it out. So I, I picked my first couch. I actually paid $75 for it. Okay. So this, this was uh, one of my best deals.
Speaker B: Looking back, would you not have done that now?
Speaker A: Yeah, I definitely wouldn't have because it was, it was a small love. See, I mean I still talked them down from like 150. I think I ended up flipping that couch for. I made 70 or uh, 90 bucks profit. So I doubled, plus a little extra, which was still pretty good, but definitely nowhere near what I'm doing now and how my flips are now. So, yeah, I was just up from there.
Speaker B: How much time did you put into that first flip? Give or take?
Speaker A: Yeah. So this was actually where I learned the most and kind of my dad helped me out. I mean, he's making me rent his truck, he's making me pay for gas, all that stuff. So I had, I, this couch was like 30 minutes away and I was just excited. I was like, I just gotta try it, get going, see how it works out, you know. So I drove like 30 minutes to go pick this up. 30 minutes back.
Speaker B: You drove yourself?
Speaker A: Yeah.
Speaker B: Okay.
Speaker A: So me and my buddy went. And then. Yeah, so I, I picked it up in, in like an hour. And then I brought it in the house right over here by the fireplace. Staged it. Like it, it took, it took too long. And it wasn't like I said I had to pay for gas, I had to rent the truck. It's like by the end, like it wasn't, it wasn't too much money. So I was like, okay. So that's when I kind of dialed things in. I'm like, okay, so I need to be staying within a certain radius. So now I don't go. I try my best not to go in like more than a 10 mile radius. So. So yeah, that's where I, I learned the most. And um, kind of what I need to go after and stuff. And um. Yeah.
Speaker B: So if you could go back in time, do you think you could get that couch, that same couch, for free?
Speaker A: Using what? You know, you know the couch, it was, it was almost a brand new couch.
Speaker B: So I mean, so it was a good price.
Speaker A: Yeah. So I still, I still talked about like 75 bucks. Okay. So it was still a decent price, but I mean, just not enough margins on the flip to really justify it. So, um, two couches later, after, like I've learned this. Like I'm learning quick, I'm down it in. I picked up this one couch for free. That I talked the guy down from 100 bucks. I picked up for free, resold it for 100 bucks. So that's easy, 100 bucks. And then the next deal I did, I scrolled all the way down on ksl, just trying to find images that were poor quality. Like, made the couches not very. Look very good and different things like that. So I went. This was. It was like, 10, 15 minutes away. I picked it up. Um, and this, like. Like, the pictures were super, like, that.
Speaker B: Poor quality, which is a good indicator.
Speaker A: Which is a really good indicator. So I'm just looking really dissecting it. Um, super dark lighting. The couches weren't fluffed. They were, like, all put down, you know, they didn't look very good. Show my parents. I was like, look at these. Because I'm just getting started. They're like, yeah, go pick that up. So I go over there, I talk the guy down from 200 bucks to 100 bucks. Uh, I kept trying to go. He's like, 100 is good. I get over there. I'm like, geez, these things are nice, perfectly white and everything. And it's like two separate couches. And so I get them, I bring them back here. I set them up in the living room, and I set them up like a sectional, because they can be set up, like, here. And then I put, like, different.
Speaker B: And he didn't have them pictured like that.
Speaker A: No, he did.
Speaker B: You want to show people the potential, like, the vision of what they're picturing.
Speaker A: And these ones. Yeah, it was. It was. It was a steal. So I listed it. So I got him for 100 bucks? Yeah, I listed it for 1787. 80 bucks? Yeah, the neck that night or. Yeah, that night. I got a message. And he's like. He like, all right, bro. He's like. This guy, he's like, did you. Do you do, like, 1580 for him? I'm like.
Speaker B: I'm like, Jesus, can I 15x my money?
Speaker A: Yeah, I know. He's like. He's like, can I Venmo you just to lock it in kind of secure. I'm like, yeah. My dad thinks it's a freaking scam. He's like, m. What. What's going on right here? So then I was. I sent him my Venmo. I was like, yeah, he sends me 50 or 1500 bucks. I was like, he freaking.
Speaker B: He paid for all of it, like, in advance?
Speaker A: Yeah, he paid for all of it. So he. He came and picked it up, like, the next week. But he. Yeah, he sent me 1580 bucks. And I was like, geez, are you kidding me?
Speaker B: Was that the only message you got about it?
Speaker A: Yeah, I, uh, sold it a day later.
Speaker B: But were you getting other outreaches about it at all or just that one guy?
Speaker A: Just the one guy. Because, I mean, it was. It was. It was only on there for a couple hours. When I got the message that night, I was like, geez, okay, what told
Speaker B: you to list it for that price? Like, what did you see out there?
Speaker A: I mean, you know, for me, when I. When I'm evaluating couches and stuff, I kind of just look at it and see how nice. And I'm like, like, what would I pay for this myself? Like, if I'm looking at something, like, what looks high end? Like, if, like, I feel like I just have that inner sense where it's like, this looks high end, I can, like, um. What I do when I'm for the couch is I list, like, highest price possible, see if there's any interest. If not, like, I have time. I have garage space. I mean, just. I can lower the price if I need to and just see what happens from there. So, yeah, I just listed it for that. He talked me down, like, a hundred bucks. I mean, I, like, I was like, okay, freaking. Yeah, I'm making 1480 bucks right here. Uh, yeah. Yeah, come take it.
Speaker B: It's funny, when you mentioned, like, talking the guy down from 200, 100, I was picturing that meme of, like, the spider mans all, like, pointing their fingers. Oh, yeah, because we're in Utah, which is, like, home of the cheapest people in the world.
Speaker A: Yeah.
Speaker B: And I say that respectfully as someone who's lived here for like, a third of my. And it's like, he's cheap. He doesn't want to come down. You're cheap. You want to buy it for cheap. But, like, you won. And ultimately his biggest undoing, arguably, was his poor pictures and poor description. He didn't sell vision. Um, like, that's. I mean, you could have paid 200 and still made it.
Speaker A: I know for sure.
Speaker B: So were you able to, like, did you do much research on the brand of the sectional, or did you look it up on Facebook, marketplace, to see what other people were selling it for? Or you just. Like, I paid 1500 for that.
Speaker A: I mean, I looked at some sectionals and stuff like that, and, like, obviously, sectional sell for more. So I mean, I just looked and I didn't. I don't even know the brand of the couch. I mean, it just looked nice. I staged it super well. And so, yeah, I mean, just listed it for high. I was like, let's see what happens, you know. So, yeah, that's kind of how I went from things. And then, um, on the other side of things, when I've been, I've been staging these, that would take like 20 minutes to stage them. Kind of, I'd have to carry them in the house, carry them out, you know. So for the past couple weeks, in the past couple flips, I've actually, I found a way to make it a lot quicker. So it's like, it's only the time of pickup that really contributes into it. So I'm taking the couch, I'm bringing it back, I unload it into the driveway and then in the garage, I, uh, snap a picture of it, upload it into AI, say AI. Like give me a good looking background with the home that's furnished and make it look super good. Keep the couch exactly the way it is though. And then it just gives it a whole background and makes it look perfect, just as if it's real.
Speaker B: Are you using chat gbt image2?
Speaker A: Yeah, I'm using chatgpt for that.
Speaker B: Because image2 is like, that's the best image generation model right now, in my opinion.
Speaker A: Awesome.
Speaker B: Because I think people might be watching. It's like, oh, well, yeah, you got a beautiful living room. So easy viewers. Anyone could do that.
Speaker A: I know.
Speaker B: With a 20 tool.
Speaker A: Yeah, that's what I'm saying. It's like, obviously I have these resources. I have garage space, I have a truck, I have this. But like, there's so many different ways to be able to do it. Like, need a truck. It's like, pay a neighbor 20 bucks.
Speaker B: Home Depot rents trucks for 30 bucks.
Speaker A: I know, I know. And even if you don't want to drive there and do that, it's like, you got neighbors, you got people that like, I just paid a kid 40 bucks the other day. I talked the couch down enough so that I could, um, justify paying him to go pick it up. So I got in total, it was 80 bucks. He picked it up for me, brought it back to the garage and you know, I just, I was like, yo, send me a picture. I'm on vacation. I upload it to Chacha, bt, get a nice setting for it, list it.
Speaker B: Yeah.
Speaker A: And then it's just getting, getting traction from there and stuff.
Speaker B: Are you using Facebook Marketplace as well or just ksl?
Speaker A: So I was on Facebook Marketplace and then I got kicked off because my, I'm, um, underage. Ah, because you have to be 18 and over. So I was, I didn't know that. So I was just on ksl. So that's kind of why I'm just doing that right now.
Speaker B: So you're buying on KSL and selling on ksl?
Speaker A: Yeah, yeah.
Speaker B: So you'd be doing even better if you had.
Speaker A: Oh, yeah, yeah, for sure. So, you know, I mean, I turn 18 in the next couple months, you know, so then once it gets to that point, I mean, can go from there. But yeah, it's like you can see you can list like if you're older, even just like on Craigslist and stuff like that. You can list it on three different platforms and have that much traction. It's like, uh, I'm making thousands of dollars just from listing it on ksl. And it's like, that's like you can see how much potential there is in this business.
Speaker B: Well, more arls equals more money every time.
Speaker A: 100%.
Speaker B: Right. Like if you have a, if you an ugly, like a terrible couch, uh, and you try to sell it, you might get 200 bucks. Elon Musk tries to sell it and he tweets about it to 60 million. He could sell for whatever you want. More eyeballs. That's it. Right. So how much of this is speed to lead? Right? Like, how much of making money in this is being the first to get to a listing that is really well priced?
Speaker A: Yeah. So, um, I think there's, I think there's different, like sections or ways you can think about this. Like, there's the couches that have been on there a while that are poor pictures and images and stuff like that, that, um, that you can pick up and sell for a good price. And then what I've found within the business is that I feel like people need at least two days to kind of figure out. Like a lot of people, like you get a lot of likes on a, on a post and stuff, but it's like they're not messaging. It's like they're thinking about it and stuff like that. So I think within those first few days, because, I mean, I don't even have to look very long, um, I can pop on for 10 minutes a day, go find a couple of deals, message them, and then they respond. Yeah, of course it's still available. I mean, like, these things aren't going quick unless it's something crazy where it's like a Pottery Barn couch that they're just like here for like 50 bucks or something then.
Speaker B: So that's encouraging. Then, like you don't have to. You don't have to, like, control it all day long.
Speaker A: Yeah, yeah. So you don't. You don't have to be on it all day. Like, I just. I just hop on whenever I can. And to me, it's like social media and just scrolling like this. It's, like, fun for me now. And so I just hop on whenever I want and like. Yeah, yeah.
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Speaker A: Yeah, for sure. So when I'm looking, um, so I filter within like a 10 mile radius for sure. And then, um, I'm looking for poor images, things like need gone asap.
Speaker B: Yeah.
Speaker A: Um, moving sale.
Speaker B: Do you search for those keywords?
Speaker A: No, I don't, I don't search. I mean, because there's, there's um, still a bunch of ways to find couches and stuff. It's like I'm not looking at the super, like the stuff that's like $800 for a couch. It's like people are buying couches around like $400 and stuff like that. So I'm looking. Recently I've been looking for the package deals where I get like, like a, um, a couch and a love seat. And like I just went, picked one of those up, sold it for 400 bucks, like three, five days later or something like that. It's like so. And it was like poor images and stuff. So those are definitely the first things to look for. And then like, I know that I can get like this morning I just got a deal, 300 couch. I talked her down 100 bucks. Like, and it's a nice couch too that I'm gonna go pick up today. So, um, I, I think just at, at first I was looking for deals that were already low and so it really limited my search. But now that I've been doing it a while, I found that I can talk them down like hundreds of dollars and stuff like that and then just resell it, make it look better, resell it for exactly what they were selling it for and just have a couple hundred bucks in my pocket.
Speaker B: Would you be able to show like later, not the second, but screenshots or a screen recording of like you chatting with them so we could kind of see and put at the end of this video, like how you're massaging people down in price?
Speaker A: Yeah, yeah, 100%. Um, but yeah, I mean, it's a good process. I definitely have a way of doing it and kind of starting it. But yeah, it's just, it's like casual, just messaging and just kind of working your way through. Because like a lot of time like this lady today I was like, what's the absolute lowest you could go today. Like, I can come pick it up today, Kind of.
Speaker B: Yeah.
Speaker A: She's like. She's like, oh, I could do. I could do 2, 25. I'm like, yeah. I was like, no chance you could get close to a hundred bucks.
Speaker B: That's what you're saying?
Speaker A: Yeah. I said, no chance you get close to 100 bucks. I was like. I was like, I can. Like, what you say is kind of, I can. You got to provide reasons for why you should do it for that. So I'm like, I can pick it up today. She's like, I'll do. I'll do 150 for you today. But she's like, I would do 125 by. By the end of the week.
Speaker B: Uh, if it's not.
Speaker A: If. If it's not. So I'm m. Like, look, I can come pick it up today. You don't have to deal with any other buyers. It's out of your house, and you don't have to deal with anything. And she's like, uh, I could do 150. And then, you know, I was just like. I was like, look, I gotta come pick it up today. I'll be quick. I'll come pick it up in the next two hours, and we'll be good to go. And you just keep. You gotta have some persistence.
Speaker B: Yeah.
Speaker A: It's like, I found that there's so many other deals on there. Like, it's okay if you don't get that one deal. So, like, I messaged so many people, I inch it out of them. I get them down, like, 100 bucks. I'm like, I still want a little more. Even if they don't do it, go to the next deal. It's like, it doesn't take that long. And there's always people that are wanting to get rid of their stuff.
Speaker B: Yeah. It's such an art form, like. And I feel like this opportunity of couch flipping will be around in 20 years. In five years. The CEO of, like, I think it was one. He got junk. Or someone, uh, said as long as pianos weigh 700 pounds, we're going to be in business.
Speaker A: Yeah.
Speaker B: Right. As long as pouches are hard to move.
Speaker A: Yeah.
Speaker B: Is not about to disrupt that. Yeah. This, uh, is going to be an opportunity 100%. Right. So in any business, there's ugly parts. Right. Like, we're talking about all the high points and all the fun parts, but there's a lot of, like, dark days in a business owner's life. And just, like, very Unglamorous things. But I like to say everything is figureoutable 100%. What experience or story do you have where that proved to be true for you? That everything was figureoutable?
Speaker A: Yeah. So, I mean, that's actually funny, because I have a story from. I believe this was last week. So I messaged this lady. I messaged her while I was on vacation. And, um, she had two let. So she had a leather love seat, a leather couch, and an ottoman. I think it was priced for, like, 250 bucks. I was like. I was like, all right, let's see what I can do with this. So I messaged. Messaged her. Um. I was talking her down, you know, So I got her. I got her to 100 bucks. So then I come home. I'm like, okay, I can pick it up this time. And then she's like, okay. So I meet her over at the house, and I go to pick it up. And I was like. I was like, okay. So I was examining the couches, and one of the biggest things that I do is I like to find little, tiny things to just keep inching the price down. So I was like. I was just talking out loud to myself. And I was recording this, too, because I was gonna, like, post it. I asked her if it was okay. And then so I was, like, filling the couch. I was like, okay. I was, like, looking here. I was like, all right, this is nice. I was like, oh, uh, shoot. I mean, there's some scratches right here on it. And I started walking around back and, like, pulled the cushions out.
Speaker B: I was like, uh.
Speaker A: Oh, we got a lot of. Got a hair. Fur in there. What's that? Is that cat or doctor? So, you know, that's probably from the people before me. I go. I was like, all right. I was like, okay, this is so. I was like, can you do 60 bucks? She's like. She said, you know, I really. I really don't want to give it away, like, for free, you know, like, just. I mean, I could do 80. Like, 100. Can we just stay with that? I'm like, look. I was like. I was like, it's just really prom. Like, this is going to need a really good cleaning, you know? Like, it's got the fur, you know, like this. Like. Like, what can we do? She's like, um. She's like, we could do 80. I was like. And I was holding the video. I go. I was like. It's like, all right, guys, let's do 70 for the video. Come on. We got it right here. 70 bucks. You gotta find it.
Speaker B: You don't even know if you're gonna post this at this point.
Speaker A: Yeah, I don't even know.
Speaker B: I was just videoing our videoing.
Speaker A: Yeah. It's like, I was just sitting there. I was like, all right, guys, for the video, let's do this. 70 bucks. She's like, okay, for the video. I was like, sweet, let's do it. And then she goes, uh, do you need me to help you lift it? I was like, uh. She's like, because that's going to be an extra 20 bucks.
Speaker B: Oh. I was like, this is back to the spider man.
Speaker A: Yeah. Yeah.
Speaker B: Who's the cheapest person?
Speaker A: I just laughed. I was like, dying. I was like, oh, my gosh. I was like. I was like, okay, got me there. Yeah. So, I mean, from there we go to. We go to lift the couches. So. Sorry. I actually. So I. She said she would do 60 bucks, but then she said 24 to help lift it. So it would have been 80.
Speaker B: And was that for her to help lift or like, her.
Speaker A: That was for her to help.
Speaker B: Okay.
Speaker A: I was like, okay. Um. And that's when I said, let's do 70. So sorry about that. But, um. And then we go to lift it up. I was like, okay, these things are freaking heavy. She couldn't lift it up. So I was like. I was like, you for real right now? She's like, okay, let me call my nephew. That's like, next door. He didn't answer. She went knocked on his door. I was like, it's like, all right, guys. So, um. She's like, okay, so I'm gonna have you pull out. And then I would say, just go find some friends and stuff that can come back and help. So I'm not gonna go drive 20 minutes to get my friends. I was like. I was like, I'm gonna go knock on your neighbor's doors. I go start pounding doors.
Speaker B: You didn't ask her? You told her?
Speaker A: No, I did. I was like. I was like, uh, can I just go, like, talk to your neighbors or something? She's like, yeah, they should be pretty nice. I was like, she didn't know who they even were. I was like, okay, sweet. I started knocking. I asked one guy like, I can't. I can't even help lift. I was like, okay, whatever.
Speaker B: Kept going.
Speaker A: I knocked on door. She's a lady answer. She's like, okay, let me get. Let me get my husband. And then another dude came out, and they just came over, helped me lift it, and Then I was like, oh, can I pay you guys, like 10 bucks? Anything? Like, no, it's good. So, um, I got him to lift it. So I was supposed to pay this lady 80 bucks and I come over. I was like, I was like, look, I was like, I got these guys to lift it for me. And I was like, so let's do 60 bucks. Because she didn't help me lift it. So she's like, uh, she's like, okay, 60 forever. I. She's like, she took the money, loaded them up, and then come to find out these couches, we found on the bottom that these are genuine leather couches.
Speaker B: So. And you didn't know this at the time?
Speaker A: We didn't know this. She told me they were faux leather, and so I was like, okay. I mean, I could still flip them for a bunch because it's like a set. It's looking good. So, um, so yeah, I take these home and, um, I mean, I listed them for 1200 bucks. Had a couple of messages. Um, I've got time to sit around, so I'm just going to keep lowering it until I get someone to bite, you know? But yeah, I mean, that's like a thousand bucks coming in. And I paid 60 bucks for these. That's so moving.
Speaker B: So did you pay the neighbors at all?
Speaker A: I mean, I offered. They're like, no, it's good. Let's go. Like, we're. We're all good.
Speaker B: What, uh, what kind of a neighborhood was this?
Speaker A: Um, it wasn't. I mean, it wasn't like the nicest neighborhood.
Speaker B: I mean, like, just middle class.
Speaker A: Yeah, just middle class. Average houses. I mean, just a nice little neighborhood. Um, the house was like, we're a little smaller and stuff, but she just had the couches in her garage. Um, she was moving. She's. She's kind of needed them gone. I mean, that's another key element to where you can talk them down because they need something gone, you know, so she, I think she just kind of wanted to get rid of it. But yeah, so that's so good.
Speaker B: How much, like when you're, when you're browsing Facebook, Marketplace or ksl, how much does the price play into you clicking into something or not?
Speaker A: Yeah. So honestly, like, I've. I messaged for couches are like 800 bucks trying to get them down. I mean, it doesn't always work every time, but, you know, um, I'd say, I'd. I'd say I probably look around like the 400 range and then I talk them down.
Speaker B: Okay.
Speaker A: Like 1, 2, 300 bucks, you know, and then try and get some and then just resell it for 4 or 500, you know.
Speaker B: So if you were to take like the preview of a post and break it down to three things like the title, the picture and the price. What, like what percentage importance do you ascribe to each one of them? Right, yeah. Like if you were to remove one of those three things, would you be okay? Like if there were no prices and you had to click in before seeing the price, as long as you have the picture in the title, like, what matters the most when you actually click into a listing to learn more.
Speaker A: So are you saying when, when the viewers, like when you're just like scrolling
Speaker B: and you see like a picture, like, oh, you see the title is like brown used leather sectional. You see a picture of it and then you see the price, what causes you to click the most?
Speaker A: Picture definitely caused me not the price. Yeah, pictures. So I go picture and then price. If I look at the picture, I see it's poor quality or even if it's good quality.
Speaker B: Poor quality picture, not poor quality couch.
Speaker A: Yes. So this is, this is another thing. So when I'm looking like, even if it's a good picture, I'm like, okay, this looks nice. Good picture and stuff. I look at the price. If it's like price at 300 bucks, I'm like, all right, let's see what I can do. I message them and this is usually earlier in the process because, I mean, it's already like a good deal. And so, uh, that's when I messaged this lady about her leather couches. Actually, this was like the little area that I was in. I messaged her because of the picture and then I went to the price and then it's because I'm in that like two day gap from when they post it that it's like people haven't like started to message.
Speaker B: Yeah.
Speaker A: So that's when I get them and it's like I talk them down.
Speaker B: Are you sure about it? Did I overprice this? Like, that's when you.
Speaker A: Yeah, they're unsure. So I'm like, can you help me out? Like, what's the lowest price? So first, the number one thing I would say is you never want to say, um, how much you'll pay for it. You always want them to give you number. So I say, what's your lowest price? And then I've had people come down 100 bucks right from there, and then I know I can get them down at least. Another 50.
Speaker B: Yeah.
Speaker A: So it's like, you always get them to say their price first, and then you can just work from there and just keep inching down.
Speaker B: Yeah. So you obviously don't need my advice, but I found one way of asking that question. Be a little better. Yeah. Uh, in buying anything, instead of, what's your lowest price? When you ask that, you know, we're like, prideful, egotistical questions.
Speaker A: Yeah. Yeah.
Speaker B: Right. And if we say a price that's not actually our lowest, we might never go below that just because we're like, I already set some lowest.
Speaker A: Yeah.
Speaker B: I would take 100, but I said 200. So, like, I like to say use the word ballpark. Like, all right, like, what's the ballpark? Like, give or take. Like, what's the best?
Speaker A: You think? Yeah.
Speaker B: Do.
Speaker A: Yeah.
Speaker B: That gives some flexibility for you to come down even more.
Speaker A: No, for sure. I love that. Yeah. So, I mean, maybe that can help me with some even more deals, but.
Speaker B: Yeah.
Speaker A: Yeah. So that's kind of what I. What I have.
Speaker B: So picture. Picture, then prize, then title. Because the title is just regurgitating what you see in the.
Speaker A: Yeah. I mean, title. I'll just look at, like, Just make sure. Like, sometimes it'll be like, oh, this. This is another big thing. If you're looking for couches, it'll. They'll have just one picture of a love seat. And then, like, if you swipe over, it's like, they have a couch and an ottoman, too. So then some people think it's like,
Speaker B: oh, they should put that as the first picture. Yeah.
Speaker A: Or they need to, like, list it as, like, all together. So it's like, you see that, and it's like, geez, 300 bucks for this love scene. Uh, and then it's like, you scroll over and you're like, oh, my gosh, this is set. You message them. Um, nobody else's message. I'm just way overpriced.
Speaker B: Yeah.
Speaker A: You get them down, go pick that up, and then flip it for a ton, because you picture the whole thing, and you're like, look at this whole set.
Speaker B: Yeah. Well, I want to say, like, that principle works in any industry, any category. My friend just bought a second home on the Kenai river in Alaska, and he was just browsing Zillow, and he saw this home that had been listed in November, which nobody in Alaska buys homes from, like, October to March. Right. So they listed at the worst possible time. The pictures were terrible. Yeah.
Speaker A: Ah.
Speaker B: And he's like, this. This home is, like, $400,000 underpriced. And he went and flew and saw in person and he's like, holy crap. Not only are, uh, the pictures bad, but they don't do this house justice. So he ended up like lowballing them and saved like $600,000 on this house because of the pictures and the time it was listed. And like these simple things that you're using to make a few hundred bucks an hour you could apply to anything throughout the rest of your life for sure. Right. Do you tell people when you're messaging back and forth that like, I'm 17, I'm saving for college or does that not even come into the uh, into the conversation? Obviously when you get there in person, they see that you're younger.
Speaker A: But yeah, no, for sure. So when I'm selling and when I'm buying, I mean, I, I never mentioned that. I mean the only time I've ever mentioned that was in the one deal today that I'm going to pick up just because of that. But yeah, I never mentioned it. And then once they come, it's like, are you Bentley? Yeah, yeah, I'm Bentley. I'm like, let's get this deal done.
Speaker B: So there's no 45 year old named Bentley?
Speaker A: Yeah. Yeah. So it's just, it's like funny sometimes I'll get weird looks and stuff like that, but it's like, you know, I mean, I don't typically mention that. It's like, that's why this is, this is a, ah, like a side hustle that you can do at any age.
Speaker B: Yeah.
Speaker A: Because I mean, they can't see your face behind the, behind the phone. So it's like you secure the deal before they even come.
Speaker B: Yeah, yeah.
Speaker A: And then, yeah, if they're coming and they're trying to negotiate you, you know, they want it. And then it's like most of the time I stay firm. I'm like, look, like you find reasons to get them to keep it like this really good condition. Like, look, it's all leather. It's, it's this, it's super nice. It's been preserved. I just cleaned it, you know.
Speaker B: So yeah, I feel like you would do even better if you leaned on your age in the messaging as well. You think so? Yeah. I love that you said that because it's encouraging that the people watching this because most people watching this are probably over 20.
Speaker A: Yeah.
Speaker B: So if you're 75, 25, like you're, you could do just as well as Bentley. But if you personally, if you're like, I'm 17. I'm saving for college. Just trying to pass the time this summer. I don't want to be on a screen all day. Like, you will get them down even more on, right?
Speaker A: Oh, for sure.
Speaker B: How much of this, like, cat and mouse have you going? Like, the store with the 80 to 60 to $70? How much of it is you trying to make more money? And how much of is just like, a game to you and just fun?
Speaker A: I would. I mean, I'm always trying to make more money and stuff and grow my portfolio, invest in stocks and stuff like that. But, I mean, this is all a game. It's like, this is the funnest thing I've done. You have variety. Every time you're picking up a couch, you meet new, funny people, and it's like. I mean, it doesn't take long either. So it's like, the reason I'm able to do this, like, I'm a baseball player. I've. I've been gone this entire summer. So, like, the two days that I'm home, like, I have a gap to go get this. Get the couch and sell it. But so it's like, I can just go out for an hour, pick up a couch, and it's just fun. Like, ooh, I found. I found a new couch. New listing. Yeah, yeah, let's talk them down. It's like a game. Like, let's see how low I can get up.
Speaker B: Yeah. You know, so that's amazing. What do you want to be doing? Ah. Age 25 or 30. Where do you see yourself?
Speaker A: You know, I'm actually super excited. I mean, I'd love to pursue the baseball career, but as that's going on, like, I really want to scale this business, actually. So, yeah, um, I think the next step from here with the couch business, once I have more time and maybe get back from a mission, is, um, opening up a warehouse and, um, you know, just finding as many deals as possible and just keeping them in there. And, um, and then, like, paying, getting employees, or even having AI kind of just do the searching on KSL for me. And. Yeah, um, just use utilizing AI to my advantage because it's growing like crazy here.
Speaker B: So what position are you in baseball?
Speaker A: I'm a catcher.
Speaker B: Okay, and do you play, like, travel baseball for your high school? Both.
Speaker A: Yeah. So I play travel and high school ball. So right now it's. It's summer ball and club. Club season. So, um. So, yeah, we're playing right now, and I've been gone nearly every week of the summer. And if not baseball, then a vacation with the family or like three days off at home. So that's why, that's why I'm able to do this couch business. And, um, it's a great opportunity, especially if you don't have time. And that's why I'm kind of trying to help people learn how to kind of couch flip and stuff that don't have much time. Or high school athletes like me as well, or just high schoolers with no time that are like doing homework and stuff and just can go out for 20 minutes like I did today and make 300 off a couch.
Speaker B: How much money have you made in this business?
Speaker A: Um, so yeah, with. I just started this a couple months ago. So, um, with me being gone and stuff, um, I've maybe put like 12 hours, 1112 hours total into this and I've made near 3, $500.
Speaker B: Holy crap.
Speaker A: So, yeah, I mean, with.
Speaker B: Is that profit or revenue?
Speaker A: That's profit.
Speaker B: Wow. So like you're averaging 2 to 300 bucks an hour of time.
Speaker A: Yeah, yeah. It's crazy. So, I mean, that's what I have right now. And then in the garage, I just picked up a ton of new couches and stuff. I probably have two grand worth of. Worth of couches in there that I'm going to be selling in the next couple weeks because I've had more time to pick them up and stuff. And that's why this business is awesome.
Speaker B: That's amazing. How much effort do you put into, like the description on the listing or is it mostly about the pictures and the staging?
Speaker A: I would say it's definitely the pictures staging. And then I feel like people look at the price. I. I used to like, spend so much time on descriptions, having AI help me with the descriptions and stuff like that. But I found over time that it's not really about the description. And if you do, then it's like, I like to put something like need gone, because it kind of creates urgency, like he needs it gone. Like, I'm, um, gonna, I'm gonna get on this deal quick before it's gone kind of a thing. So that's one thing I found. That's maybe a little tip that I think has worked for me, that. But I'm just gonna keep trying new things and stuff and.
Speaker B: Yeah.
Speaker A: Finding new ways to do it.
Speaker B: Any tips, tricks, anything you haven't mentioned? I know this has been very thorough, but what words of encouragement would you
Speaker A: give to people for words of encouragement? I would say the biggest thing is get started. Don't sit around, around wasting your time playing video games, watching tv, waiting for something to happen. Good to you. You got to take action and you got to figure it out yourself. And you got to get the job done.
Speaker B: Um, shoot, Bentley, where can we. Where can we find you if you want to learn more?
Speaker A: Yeah, awesome. So I actually just got an Instagram account up, um, just a couple, like a week or two ago. Um, so it's called Bentley Hustles. B e n T L E Y H U s T L e s so you can look that up and then you can DM me on Instagram and I'll answer any questions you guys have got. But yeah, go follow that and it'll show my journey and just how I keep progressing with the couch business.
Speaker B: Thank you, Bentley.
Speaker A: Thank you so much, Chris.
Speaker B: All right, we'll link to Bentley, uh, in the description. Hey, guys, if you're still listening to this, it's probably because you haven't had a chance to take your AirPods out. You're still mowing the lawn, you're still driving, what have you. If you're still here with me, I would really, really love and appreciate a five star review on Spotify, Apple, or wherever you get your podcast. It would mean a, uh, lot. If you want to go the extra mile, share this episode with a friend that might have an interest in starting a business. It would mean a ton. Hope you have the best day of your life today.
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