Hosted by pod617 - The Boston Podcast Network
The Kilroy Report isn't just another marketing podcast. We want to tell the stories of agency owners, entrepreneurs & the people that love them. These are stories of business growth, personal growth & building something extraordinary in a world that wants you to be ordinary. Contact host Tim Kilroy at
33 episodes · publishes weekly · latest 2022-09-21 · ~41 min/episode
Rank
#1763
Substance
68.0
/ 100
Breakdown
Scored 2026-07
Updated monthly
Across the index
#1763 of 6182
Substance
Top 29%
outscores 71% of the index
The Kilroy Report ranks #1763 on The B2B Podcast Index with a substance score of 68.0 out of 100, scored across 1 recent episode. It scores highest on guest caliber and specificity & evidence. Dave Jackson is a genuine 20-year practitioner who built a real podcasting education business, works in the industry at Libsyn doing tech support, and has documented results at scale - not a polished thought-leader. He loses points for being a somewhat niche figure within the podcasting-about-podcasting space rather than a top-tier B2B operator.
Averaged across 1 recently scored episode, with cited evidence.
There are genuine practitioner insights scattered throughout - the 4:1 production time ratio, Amazon two/four-star review mining for audience research, and the three-year audience-building timeline - but they are buried under considerable banter, jokes, and tangential storytelling that eats significant airtime. Density is low relative to the episode length.
“The best I've ever achieved is a 4 to 1 ratio, which means that 15 minute podcast takes an hour”
“I go to Amazon and type in your subject, whatever your podcast is about, and look for two star and four star reviews”
The episode delivers solid conventional podcasting wisdom - niche down, know your audience, network with competitors, consistency matters - presented by someone who has lived it, but almost nothing is contrarian or first-principles. The two/four-star Amazon review tactic and the cross-promotion-with-competitors framing are the only points that rise above common advice.
“you have to think with your rifle, not your shotgun”
“I go to Amazon and type in your subject, whatever your podcast is about, and look for two star and four star reviews. Now why two and four? Because one will just say this book was horrible”
Dave Jackson is a genuine 20-year practitioner who built a real podcasting education business, works in the industry at Libsyn doing tech support, and has documented results at scale - not a polished thought-leader. He loses points for being a somewhat niche figure within the podcasting-about-podcasting space rather than a top-tier B2B operator.
“I've been podcasting since 2005”
“I work for Libsyn, and that really came about because of my podcast”
The episode includes multiple named examples with real numbers - Darknet Diaries at 300,000 downloads per episode, 3.1 million total downloads, the three-year monetization timeline corroborated by actual interviews for his book, Libsyn at $5/month, and the 4:1 production ratio - which is more concrete than most podcast episodes of this type.
“he's getting like 300,000 downloads an episode”
“the common answer was three years”
The host is personable and occasionally frames questions usefully (e.g., 'why won't I be able to turn my podcast into a giant media organisation'), but most questions are broad setups ('tell me a story,' 'what are the three mistakes') with no meaningful follow-up or pushback. Substantial time is consumed by jokes and banter - cursive, paper routes, Alexa interruptions - that crowd out deeper probing.
“So tell me a story about one of your podcasts”
“what are the three things, the three mistakes that, you know, I'm going to make that you're going to tell me how to stop right now”
2022-09-21
First period on the Index - history builds from here.
1 scored on substance · 33 tracked in total.
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