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Index/Startups & Founders/The Jason Levin Show
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#88: Adam Faris - From NBA2K to Content Empire

The Jason Levin Show · 2025-05-29 · 51 min

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Episode notes

I talked to my homie Adam Faris, digital creator and the king of sports content. He started out posting NBA 2K TikTok memes and ended up in unexpected places such as Aston Martin Formula 1 garage and working with Playboy.(00:45) First viral TikTok: NBA 2K bets during COVID(04:12) Why Twitter/X is a broken app with the world’s best network(07:21) Making his first dollar $100 from content(09:28) Getting Chainsmokers follow from memes(14:36) How Adam got access to Vegas F1 Grand Prix and met celebrities(19:04) How creator work leads to absurd adventures(22:16) Adam’s creator bucket list: a Netflix show(25:22) How to create your own internet series(28:17) Why passion matter more than size (that’s what my wife said)(30:23) Don’t just aggregate memes.

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