
The Jason Levin Show · 2025-05-29 · 51 min
Key moments - from our scoring
Substance score
46 / 100
Five dimensions, 20 points each
Adam Faris's journey from college student to media entrepreneur demonstrates how platform timing and series-based content can accelerate creator growth. Starting with NBA 2K simulations during COVID lockdown, he achieved 2 million views on his first TikTok video within three weeks of posting, then scaled by posting 4-5 videos daily and expanding into basketball lists (Bronnie James, Scotty Pippen Jr.), football content, and eventually automotive coverage. His first monetization came through Overtime (a sports media company) at $100 for sponsored content - modest by today's standards but crucial for building a portfolio. Faris emphasizes the importance of niche consistency: major media companies should operate like TV channels (MTV, TNT) with signature series rather than chasing viral trends. His adventures - including Formula 1 garage access with Aston Martin where he encountered David Beckham and Sofia Vergara, skeleton sledding with the US Bobsled team at Lake Placid, and exclusive Ferrari/sports events - illustrate how creators convert audience into brand partnership opportunities. The conversation covers platform strategy across TikTok (algorithmic virality), Instagram (list-based content), and Twitter/Threads (network effects vs. algorithmic limitations), making this valuable for B2B creators scaling beyond a single platform.
His first viral video was an NBA 2K simulation video during COVID where he had friends bet on whether the 1996-97 Bulls would beat the Golden State Warriors championship team. It reached approximately 2 million views within his first three weeks of posting on TikTok.
His first monetization was $100 from Overtime (a sports media company) for creating a sponsored video, which he received despite only having around 30,000 TikTok followers at the time.
He treats his accounts like television channels with consistent series (NBA matchups, player lists, automotive features) rather than chasing random viral trends, and posts frequently (he was posting 4-5 videos daily during COVID) to maintain visibility on short-form platforms.
As his audience and portfolio grew, brands like Aston Martin Formula One team and the US Bobsled team reached out to collaborate on content. Email outreach to teams and companies facilitated garage access at the Las Vegas Grand Prix and skeleton/bobsled runs at Lake Placid.
He runs a separate automotive account focused on luxury vehicles and custom cars, which has attracted followers including Bronnie James, and maintains presence on TikTok, Instagram, LinkedIn, and Threads for different audience segments.
Our reviewer’s read on each dimension, with quotes from the episode.
The episode contains some useful frameworks about content strategy - particularly the distinction between aggregator media companies and intentional channel-builders, and the importance of original series over viral chasing. However, these insights are interspersed with substantial filler: personal anecdotes about Elon liking tweets, Timothy Chalamet discussions, GoPro nostalgia, and tangential banter about baseball, avocado peels, and centaurs. The substantive content-creation advice is real but limited and somewhat recycled ("find your niche," "be authentic"). A B2B operator looking for actionable frameworks on content monetization or agency scaling would find value, but would wade through considerable padding.
they should think more like a uh, like a television channel. It's like when you go to mtv, you go to tnt, you kind of largely know what you're going to get
You can't sell against aggregated content
Adam articulates a legitimate distinction (channels vs. aggregators, authenticity in sponsorships) but these ideas are not novel - they echo common creator and marketing wisdom. The Playboy Super Bowl work and arena football league case are specific applications but not conceptually original. Most of the strategic thinking presented ("find your niche," "original content beats aggregation," "authentic sponsorships perform better") is now standard creator-economy doctrine. The episode lacks contrarian takes or first-principles rethinking of content business models.
pick your niche and then do something original in it
if I have full control over something, I can guarantee, like, not guarantee you, but, like, there's 80 or 90 chance that's gonna do at least decently well
Adam Faris is a legitimate practitioner with real operational experience - he built a content empire from zero to millions of followers, runs an agency managing multiple six-figure clients (Playboy, Titan Caskets), and has worked with major brands. This is preferable to pure thought-leaders. However, he is not at founder/C-level scale, nor is he a household name, and the episode does not dig deeply into how he scaled his agency or monetization mechanics beyond surface-level anecdotes. He is a credible mid-tier operator but not exceptional caliber for a B2B podcast on business scaling.
I've been very, very fortunate to kind of experience some crazy things
we have pro, you know, people, editors and people that work on my media stuff, but also that work on client stuff
The episode includes some specific numbers and examples: 2 million views on first TikTok, $100 first sponsorship deal, 4-5 posts per day during COVID, 30,000 TikTok followers at Overtime deal, 1,000 email inquiries from arena football content, 2 million views on AFL post. However, these are scattered and often imprecise ("probably a little over 2 million," "can't remember" exact speeds on bobsled). The monetization specifics are vague - no clear breakdown of revenue streams, rates with clients, or margins. Agency scale and profitability remain largely abstract. Many strategic claims lack supporting data.
probably a little over 2 million I think. Something like that
1,000 email inquiries about a piece of this football team
The host (Jason Levin) asks opening questions but rarely pursues deep follow-ups or challenges Adam's claims. When Adam mentions earning $100 on his first sponsorship, the host shares a parallel story instead of probing margins, client acquisition costs, or agency operations. The conversation frequently derails into tangents (Elon on Twitter, Timothy Chalamet, avocado bets, baseball nostalgia, centaurs) that are entertaining but don't advance B2B learning. There are few sharp, skeptical questions about business model sustainability, competitive moats, or the economics of creator-to-agency transitions. The vibe is friendly but lacks investigative rigor.
My first dollar that I made from Twitter was just straight up like ghost writing some. Some blog for like 100 bucks
how did we meet?
Computed from the transcript - who did the talking, and the words that came up most.
I talked to my homie Adam Faris, digital creator and the king of sports content. He started out posting NBA 2K TikTok memes and ended up in unexpected places such as Aston Martin Formula 1 garage and working with Playboy.(00:45) First viral TikTok: NBA 2K bets during COVID(04:12) Why Twitter/X is a broken app with the world’s best network(07:21) Making his first dollar $100 from content(09:28) Getting Chainsmokers follow from memes(14:36) How Adam got access to Vegas F1 Grand Prix and met celebrities(19:04) How creator work leads to absurd adventures(22:16) Adam’s creator bucket list: a Netflix show(25:22) How to create your own internet series(28:17) Why passion matter more than size (that’s what my wife said)(30:23) Don’t just aggregate memes.
Transcribed and scored by The B2B Podcast Index.
Speaker A: I really feel like content creator. Well, specifically, I would say more so media companies. Like you'll see a lot of these major media companies, to put it bluntly, they're just like aggregators. You just aggregate the most viral content whether or not it fits their category. And that's not a, that's, that's, that doesn't work. They should think more like a uh, like a television channel. It's like when you go to mtv, you go to tnt, you kind of largely know what you're going to get. And so when you're like, you know, some large media company that's in sports, you know, you should have seven series that people come back to know exactly what they're going to get rather than just like reposting the most viral.
Speaker B: Who cares 100%?
Speaker A: Let's blow up the Internet from the basement to the higher net scrolling.
Speaker B: What was your first viral? Instagram or TikTok reel?
Speaker A: My first viral video was on TikTok and it was, it was during COVID Cause that's kind of when I started making videos and I remember freaking out. Can I cuss on this by the way? Yeah, I remember flipping my shit cuz I was like, I didn't understand the reality of what short form video could do. And so my first video was. You know how you ever played NBA 2K?
Speaker B: Yeah, yeah.
Speaker A: You know how you can simulate teams against each other?
Speaker B: Yes.
Speaker A: So I did like the 96, 97 bulls versus like the championship warriors team. And I basically like commentated that and then placed these like dollar bets with my friends and we just did like reactions and the first one blew up and we were, I was like, what the.
Speaker B: How many views?
Speaker A: Um, probably a little over 2 million I think. Something like that. From like a stupid simulated NBA 2K game that we were like theoretically betting on with like literal, literal dollars. Like I'll take 95 or 96, 97 bulls. You know, that's the first one I
Speaker B: should have made a video about that. My little brother and I used to play a lot of 2k and I lost a bet one time and had to eat an avocado peel like the skin. Like that was our bet. So I was like super overconfident about it. He's so much better and I would just like screw with him. Um, and yeah, it does not taste good. Just a bite.
Speaker A: Yeah. At least it wasn't the whole thing, you know.
Speaker B: Yeah, it could have, could have been worse.
Speaker A: Um, could have been way worse.
Speaker B: So what happened next? From there?
Speaker A: What happened next?
Speaker B: I, um. And for. For the readers or audience as well. Like, how long were you making content for when that started picking up?
Speaker A: I guess, to be super honest, I probably, like, maybe two or three weeks before.
Speaker B: Yeah, that's. I mean, that's pretty normal on short form, especially with, like, Tik Tok early days. Like, like, that was a normal thing.
Speaker A: Totally. Yeah. I. Let's see. Two or three weeks before. Yeah, I was just, like, I was super enamored by the platform. And so I started posting, to be honest, like, Snapchat memories, you know, like, goofy stuff that my friends and I had in the. In the bank of Snapchat.
Speaker B: Smart.
Speaker A: And, like, we had a couple. I had a couple. But, like, then at the same time, like, one it hits. Like, how are you. I mean, how are you supposed to continue past that? Uh, you know, it was. I mean, I guess you could, like, keep being goofy and stuff, but I didn't think about that at the time. And so I did this one video. And so it was a really easy, you know, expansion, um, of content. I just basically did more unique teams versus each other. And in two at the time. 2K. This is probably 2K 19, maybe 2K 20M. You probably still do this. You could do, like, 1V 1S or 3V 3S. So I do, like, goofy ones that people would ask for in the comments, like Manute M. Bull versus Mugsy Bogues, you know?
Speaker B: Yeah.
Speaker A: Like, just crazy 1v1s and, like, comment over it. And sometimes I'd be like, oh, yeah, I'm gonna bet that Mugsy Bugs will pull it out somehow against my new bowl. So that's kind of what I did.
Speaker B: And were you posting about, like, one a day or a little?
Speaker A: Dude, I was posting, like, probably four or five a day. It was absurd. Yeah. Because I was like. It was. It was during COVID You were in college? I was. I was. Yep. Senior in college at the time.
Speaker B: So you're just vibing.
Speaker A: Yeah, I didn't have anything to do.
Speaker B: So funny.
Speaker A: Yeah. So I was like, there's no. I just took full advantage of it and just was like, hey, I'm just gonna go all in in this. Because I had traction early.
Speaker B: I. I was in school, Covid. I was like, TikToks pop. And I'm like, oh, this dumb music app. Yeah, so I. I lost that one. But, uh, you know, ended up on Twitter, so it's all good.
Speaker A: There you go. Yeah, that's what I haven't figured out yet. So.
Speaker B: Yeah, Twitter's weird, man. Twitter's really weird. Uh, it's. I like to tell people it's like the worst app but like the best network. Like, it's literally broken half of it and like part of it comes from Elon buying X or whatever buying Twitter. But like some of the product just straight up doesn't work. Like, you can't upload long videos on mobile, like you have to do on web. Like you can't tag people in videos on web, but you could tag them on mobile. Like it's. It's literally unfinished. It's like an mvp, yet it's like, has a giant network and smart people. So it's weird. Yeah. Like, there's a lot of weird things about Twitter.
Speaker A: Yeah, there's no doubt the, the reach that it has. Yeah, of course. Like, I've got. Like, I feel like I. So I use threads or I try to use threads and. But it's different because like, when stuff goes viral there, it's more like TikTok relative than it is like X versus like it doesn't. At least in my. Maybe you have a better experience. But like, if I post a, uh, like you could literally repost a video that does really well on like Instagram, you know, and post it and I can, I can provide more nuance here and like post on threads and like, if it does well, it'll like reach random people, right? But they're not going to follow you versus on Twitter. Like if you have like a substantive thread or a substantive buffer or even like post a viral video, at least for me, it gets like 10 views and nobody. Like, it doesn't. Nobody. It's not shown to anybody.
Speaker B: Yeah, yeah. Twitter a lot in the beginning. It doesn't have that same algorithm. It's a lot about replies in the beginning. Like when you're under a thousand, two thousand, three thousand followers, it's all about just reply, reply, reply to big accounts and like, uh, smart, funny memes. That's why memes stand out. Like, I do a lot of face swaps of replies. So like Palmer Lucky, right, Big tech icon, has, you know, 300,000 followers. So I'll drop a meme of him face swapped onto something when he says something, right? And it like gets a hundred thousand views, you know, some amount. Go follow me from it, right? So stuff like that to get attention. Even like, dude, even my account, like I have 35k. Even my friends with 200, 300k, they're still reply guy Elon or whatever, right? This whole reply guy strategy, like everybody has a reply guy, right? Except for Elon, I guess. He is the ultimate, you know, top.
Speaker A: Top dog. Yeah, maybe that's the. Maybe I should try that out, dude.
Speaker B: I really think with some of the NBA stuff, some of the sports stuff, like, you'd have a clear kind of advantage there. But. Yeah. Anyway, so Tick Tock goes viral and you jump on it with a series, which I think is smart as well, is like building a series around a similar theme. Um, where do you go from there? And then how do you make your first dollar from it?
Speaker A: Yeah, so I. Let's see. So it was mainly. I was just doing all these 2K things, and I wanted to expand out more than that. I also think it's funny because it was actually my friend's PlayStation. Um, I was doing this on, so it wasn't even mine. And so at some point, obviously, we graduated and I had to move out of there. So I was like, I gotta, like, what am I gonna do now? I don't really. I didn't want to at the time. I don't want to, like, buy a console. And, like, I didn't really take it. I still didn't really take that seriously, be honest. But I saw that there was traction, so I pivoted slightly to doing, like, basketball content, where I'd be like, oh, here are the top five, you know, NBA star sons that are. That are in college or, like, in high school. And so, like, at the time, it was like Bronnie, you know, and like Scotty Pippen Jr. And all that, you know, so that stuff. Because, like, at the time, nobody was doing that. And so I kind of started doing a lot of stuff like that. Lists or not even stories, really, just, like, interesting things that were sort of, like, tangential to the sport. Like, I wouldn't be like, oh, LeBron dropped 50 tonight. That's. I just found out that that was boring to me.
Speaker B: So I was like, alerts. Yeah, yeah, exactly.
Speaker A: Just like news alerts. People do that and they succeed that. But that. That wasn't what I wanted to do. And so I just was like, okay, I want to, like, talk about quirky, random stuff, because I also just have fun, like, finding that stuff. And, um, that's what I did. And then, like, people really like that. So I was like, all right, People like, that's for basketball. Probably like the same thing, like football. So I started doing football stuff. And then I kind of kept expanding to different sports and kind of became like, sports agnostic.
Speaker B: And then the first dollar.
Speaker A: The first dollar.
Speaker B: That's my favorite question. To ask the first dollar.
Speaker A: This was way before the, um. Like nowadays you probably know there's like a creator rewards like you can kind of monetize for like YouTube a little bit. It's not as some as good as YouTube, but nothing is.
Speaker B: That's just the name of YouTube.
Speaker A: 101-$. All, uh, Right. First dollar. I'm pretty sure the very first dollar was with overtime the media M company.
Speaker B: Okay. All right.
Speaker A: So they. They reached out a guy named Jack. Shout out Jack. I don't know if he's still there. He probably is. He's probably like super high up now because it was a long time ago. But Jack hit me up about overtime. The overtime app, I believe it was at the time. This is like, hadn't even come out yet. And again, I didn't really. I still like, I. I was being consistent, but I didn't really take it that seriously still. And so I think it was like 100 bucks for like, you know, I maybe had. I don't even know, maybe like 30, 000 followers on tick tock, something like that. And um. Yeah, he's talking to me. 100 bucks. He's. Hey, you want to like, make a video about this? I was like, yeah. And I. To be honest, I don't. I can't remember if it did well. I don't know if might have bombed, but that was the bows. I think that was the first promotion I ever did was with Overtime.
Speaker B: Dude, that's magic. I, um. You got it. Everybody's got to start somewhere. Like my Twitter, like, my first dollar that I made from Twitter was just straight up like ghost writing some. Some blog for like 100 bucks, 50 bucks maybe. And like, from there, it just built a portfolio and you're able to show that to more advertisers, you know. And now our show, like, we have so much we could share. Yeah. Um, and like, I don't know, take. Take the money early. Take it.
Speaker A: You know, in terms of. In terms of people. Let me like, phrase this question right. What was your wow moment that you realized when somebody unique saw your content or follows you?
Speaker B: Chain smokers followed me. That's pretty sick. Yeah, that was. That was cool. I haven't talked about it too much, but that was sick. Chainsmokers followed me. I was like, yo, guys, you need memes? And I sent him like a Chainsmokers roses meme, like, you know, the most important date in history. And then like, you know, pyramids, uh, you know, fires invented. And then like chainsmokers drop roses. Yeah. Um, and, you know, they liked it. They said they followed me for. For my memes, which is cool. Um, yeah, that's pretty dope. And I've been sending them the videos. I'm trying to get them in the show because they run a VC fund now, right?
Speaker A: That's right. Yeah.
Speaker B: So that would be perfect. So hopefully we make that happen. But that's awesome. Yeah, that was definitely a wow moment. And then, um, I think that was the biggest one. And then weird ones were, like, anytime, like, Elon likes your tweet, that's always a weird feeling.
Speaker A: Because he liked your tweets.
Speaker B: Yeah, he's on there all the time. Like, he is power user number one. Like, he's liked my. He's replied like. Like, he's replied. Yeah, he's followed. He follows a lot of my friends. Like, he. He comments on their. Like, he's on there all the time. Like, he is just straight up on there. Like, that was. That's definitely a weird moment where it's like, oh, like, he's just a. I mean, he's just on there, like, all the time. You think about it, like, he's just a dude. Yeah, he's just a dude. He's on his private jet, right. He's getting driven around. Like, he's just scrolling Twitter like it's his product now.
Speaker A: Yeah.
Speaker B: And you want to be user number one of your product sponsor.
Speaker A: This man. How's he not getting sick on the planer?
Speaker B: Oh, man, he. He doesn't sleep. But it's, um. Those. Those were a couple. What. What about you?
Speaker A: Oh, man. Um, I would say so. I have an automotive account. Bronnie follows that.
Speaker B: Oh, I forgot about that. The autumn Bronnie. Little Bronnie.
Speaker A: Yeah. Yeah.
Speaker B: So, yeah, he's buying some whips.
Speaker A: He is.
Speaker B: Yeah.
Speaker A: I think I probably. I think it might have been after I did a video on. He had a. Like, a custom charger, Uh, I think.
Speaker B: Okay.
Speaker A: Um, I think it was a Hellcat anyways. I think so. Yeah. He followed the launch mode. Tick Tock. I was like, what the. And then, man, there's been a lot of, like, interactions, like, whether it's comments, likes, or whatever. But, um, really early on, uh, a couple of people stitched, like, did like, a stitch video, you know, on Tick Tock. Sean White stitched a video of mine that was pretty cool.
Speaker B: Snowboarder.
Speaker A: The snowboarder. And Jordan Belfort, like, the real Jordan Belfort. Because I talked about his yacht and then he was like, oh, yeah, that's like this. He Was like confirming or saying like if certain stuff were false or crazy.
Speaker B: Yeah, I, um. Yeah, I got the Andrew Huberman follow that was weird. From a meme. I posted a meme about Huberman and he ended up just seeing it and I've like DM with him before and like, yeah, it's always weird, man. It's. It's a weird feeling because you realize like, they're just normal people. They've 100% been doing it for a long time. Like whatever they do, like they wake up, they still check Twitter, Instagram, TikTok, whatever it is, people are just normal people.
Speaker A: Yeah.
Speaker B: And there's, it's very empowering.
Speaker A: I will also say, like, there's been big people, like I just mentioned that have interacted or followed, but honestly some of those people, people that are slightly smaller, I guess to, to others, but are like big to you. Like when I was a kid, I grew up watching and loving Oregon Ducks. Oregon Duck football. Go Ducks. Um, and uh, my like idol was D. Anthony Thomas. Like I was. I don't know if you remember D. Anthony Thomas, but dude, he's one of the most exciting college football players in my opinion of all time. And so like, yeah, when he, he's interacted with stuff, like we follow each other Instagram and you know, like, I don't know if he understands the gravity of how much it means to me, but like, I'm like, this is a guy that I like grew up just like watching, idolizing, wanted to play football. Like, and it's just. That was really cool just to have that moment.
Speaker B: Yeah, that's a beautiful feeling. When your heroes become your friends or mutuals. I've had, had that quite a lot and it's uh, it's a pretty special feeling. It's. Yeah, yeah. And it happens only if you just like keep going with shit.
Speaker A: Totally.
Speaker B: 100% because that's what they did. They just kept going for a long ass time.
Speaker A: Yeah.
Speaker B: Um, so let's talk adventures, dude. Uh, if you guys don't follow Adam, you should, uh, he posts some insane adventures. Like every time I honestly, I see your stuff a lot on LinkedIn, which is like weird because it's not like your main platform, but I think it just stands out because it's so different than the normal person on LinkedIn, which is like, I see him like posting up at some like, beautiful basketball game like roof, Roof of Chicago. Um, so let's talk some adventures. How. How do you get to go on all these crazy adventures? And what are some fun Ones, Yeah.
Speaker A: First off, very, very grateful for all the opportunities that have come my way because, um.
Speaker B: Yeah, I.
Speaker A: To. To read it where you said, I've been very, very fortunate to kind of experience some crazy things that maybe even, like, one of these moments would be super, you know, very, very meaningful for somebody bobsledding, too.
Speaker B: I did. Sorry to interrupt.
Speaker A: No, you're good.
Speaker B: That just hit my head. I was like, what the hell?
Speaker A: Also, I was like, literally yesterday or tomorrow, I was supposed to be in Saudi Arabia, but I.
Speaker B: When's that?
Speaker A: Uh, what's that?
Speaker B: Are you still going?
Speaker A: No, no, no, no. It was supposed to be for the Saudi Arabian Grand Prix for Formula One, but I was like, for the company I'm working with, they're like, where to get a visa? And it's just this whole thing, but also just like, the flight times, like, 12 hours. I'd have to be there for, like, five days anyway. So we're like. That's probably, like, better use of time.
Speaker B: Hit the people with some adventures. What's been. Top three, man.
Speaker A: Top three. Um, okay, so two years ago, I went to Las Vegas Grand Prix. I went last year, too, but two years ago, went to Las Vegas Grand Prix. This was the inaugural race. And, um, prior to going, we had an email conversation with the, um, Aston Martin Formula one team. And they wanted to kind of take me into their garage. And I don't. Again, I know how familiar are with Formula one. That's, like, such a rarity. I was. Yeah, I was like, why me? You know, and so myself and, uh, my sort of, like, colleague, friend, agent. His name is, um, Alex. We both. Because he kind of facilitated it, um, we both go down there and go through all the security. And you're kind of walking through what's called the paddock, which is where, um, there's a lot of celebrities and kind of. Where a lot of, you know, the Formula one teams are kind of running around and there's a bunch of craziness going on. So we get kind of ushered into the Aston Martin garage.
Speaker B: Did you meet Lightning McQueen?
Speaker A: Close to it. And of course, it's. It's really cool. Like, there's all. You know, they're like, warming the tires. You have engineers running around. Um, and I'm checking out the car, and I turn around, and David Beckham is just right there. Like, probably as close as, like, you were. And of course, he's. He's probably been in garage like, a bajillion times. But I was like, what? Like David Beckham all of a Sudden, Sofia Vergara walks in, too, and I'm like, what the fuck am I doing here? You know? Um, and so, yeah, along with, like, seeing a couple of the drivers, Lance Stroll and Fernando Alonso, and also Lawrence, um, Stroll, who owns the Aston Martin Formula one team. Um, yeah, it was just one of those moments where it's like, why the hell am I here?
Speaker B: So you were there making videos, I assume?
Speaker A: Yeah, yeah, yeah. I was just. I was grabbing some content. Um, they were, again, very gracious enough to, like, allow us even to do that. And, uh, yeah, that was one of those things where I was like, what the heck? And then you go into the Paddock club, which is like this. Like, there's food from every.
Speaker B: So it's almost like a baseball diamond club. Like the. The nicest kind of club.
Speaker A: Yeah, it was like. I've actually never experienced that, but, like, dude, this is. This is. This was like nothing I've ever experienced. It was insane. Um, so that was pretty crazy. I did. I was. I used to. I. I've worked with the US Bobsled team. And so this is.
Speaker B: Dude, best pickup line ever. You gotta try that.
Speaker A: I'm a taken man. I'm a Taken man. Um, love my girlfriend. She's awesome. But, uh.
Speaker B: Um.
Speaker A: But yes, I worked with the U.S. bobsled team. This is in Lake Placid, so, um, up a ways. Uh, and they have a test track up there. And, um, yeah, we did some content. They're like, adam, you got to do the bobsledder. They're like, adam, do you want to do the skeleton? That's the one where you face forward, you know? And I was like, sure. And it's crazy because you. You have to tuck your chin. So literally, you're basically just, you know, five, six inches away from the ice. You're going probably 30, 40 miles per hour. Um, so you don't. You can't see anything. And you're just, like, you know, in like, a plank position, trying to hold yourself. Like, you're insane.
Speaker B: You're on your back, I assume, right?
Speaker A: No, you're on your stomach.
Speaker B: You're on your stomach. Yeah, like a penguin.
Speaker A: It's insane. You can't see anything because you're just looking straight at the ice. You have to Chuck, tuck your chin because that's just. It's just better for out of. And I actually don't know why you
Speaker B: got sick videos of that.
Speaker A: Ah, yeah, I got a whole video. Yeah, I guess. Yeah, I did pretty well.
Speaker B: Yeah, that's crazy.
Speaker A: Um, and then, so that was pretty crazy. Then I did the bob's. I did the, uh, um. Geez. Four man bobsled. Four man bobsled. I should remember this. Uh, so there's a person in the front who's kind of the, the driver. There's a person in the second seat, which is called. I think it was the Cadillac seat, which is like the most comfortable, which is where I was sitting, thankfully. But it was rough still. And then somebody behind me and then another person behind them who was like kind of, uh, controlling the brakes. Um, so I think we went like, I can't remember, 60 or 70 miles per hour maybe, but you are flying. You got a helmet on. You're like shaking like this. The G's are just making it all after.
Speaker B: Um.
Speaker A: I can't. It would happen so fast. You're really cramped in there and like your head's banging around and clanging around
Speaker B: like, like 30, 60 seconds, two minutes or, um.
Speaker A: It was probably a little over a minute maybe. I can't remember.
Speaker B: That's wild.
Speaker A: It was crazy. Yeah. We started a little higher than when I started them. Um, and did the skeleton run.
Speaker B: It is a pretty beautiful experience if you could bring eyeballs to a company or a weird experience. You get to go places. Yeah, you get weird places. And like, I'm really excited, like, being able to travel a little more for free. Hopefully get flown places. I made a rule for myself last year. I was like, I'm not going to any more conferences unless I'm getting paid for.
Speaker A: Yeah.
Speaker B: You know, like, I'm not, I'm not. I ain't going places. I got, I. I got my own fucking. I got shit here to do, you know, it's like, let's go make some content. Bring some eyeballs. And now with the show, we're going to be able to travel all over the place and film, which is fun.
Speaker A: Yeah, I love it.
Speaker B: What about, uh, Chicago?
Speaker A: Chicago?
Speaker B: Yeah. That one was crazy.
Speaker A: People, like, whenever I post the Chicago sky basketball court.
Speaker B: It's the dream. It's incredible for a lot of people. Basketball court on the roof. I mean, right? Like that. Yeah, that was crazy.
Speaker A: No, it's lit. So it's. It's um, it's technically part of shoot. I should know this. I can't remember if it's an apartment. It's not an apartment unit. It's like a, uh, place where people work basically. Um, like an office. Uh, it's more like shared, I believe. More like a wework, but like a nice one, I think. I haven't been in a couple years, so apologies, but yes, it's 167 Green Street. They, um. The guy who created and designed that is a guy named Jeff Shape. Um, and he calls it the Shoot. What did he call it? He called it the. He didn't call it. He doesn't like to call it a basketball court. I think he likes to call it something like a mutual gathering spot. Just like, a place where, like, you can hang out and enjoy. It doesn't have to be a basketball court. Maybe that's the default of it. But, like, he's had. They've had weddings in there. There's, you know, they had celebrities just, like, hang out. Like, it's. It's crazy.
Speaker B: Have you ever heard about the underground comedy basketball scene in Brooklyn?
Speaker A: What?
Speaker B: Oh, this might be a cool video for you. So a lot of comedians, just, uh, some of my friends who. Who are down in that scene, heavier, um, have kind of a pickup basketball league. And it's, like, very common. A lot of, like, the big comedians, like, pop out like SNL players or SNL stars, and just like, it's just the thing in, like, comedy. And also, actually, um, people like, like Adam Sandler will host it, like, at his place in LA or pop out in New York. Um, it's like a weird kind of thing in the. The underground comedy and even the famous comedian world is all these. I mean, I can't ball, but I'll. I'll play.
Speaker A: We got to see Jason's jump shot.
Speaker B: Come on now, man. It ain't good. It ain't pretty, dude. I. I tried playing basketball as a kid. I was always baseball.
Speaker A: Okay, there you go.
Speaker B: You know, that was fine. I. Yeah, I would love a good softball game.
Speaker A: I got.
Speaker B: I got to do that again. Um, who's your.
Speaker A: Who's your favorite baseball player of all time?
Speaker B: Brian Howard back in the day, man. Like, you know, Phillies, you said? Yeah, dude. Like, that was. That was. Yeah, dude. I was at the 08 World Series, actually, when. When the Phillies won. We got Diamond Club seats. Um, my mom's boss, like, for whatever reason, like, knew that my mom loved the Phillies. And my mom was, like, going through a divorce. It was a tough time, right? And so surprised her with tickets for me and her and Diamond Club. It sounds similar to paddock, sort of where, like, you are right behind home plate. You got oysters, lobster, crab, and you got the best view. And it was a dream come true for me as a kid. It was a special moment. Um, yeah, it was. It was pretty cool.
Speaker A: I remember having, ah. I have a. I just remember so distinctly. I've got maybe one or two Ryan Howard, Sports Illustrated covers. I just remember like it was yesterday.
Speaker B: He was uh, he was, he was the king back in the day. Yeah. Curious, um, what's on. What's left on your bucket list as a creator?
Speaker A: That is such a good question. I, I feel like I'm always just surprised at what happens, you know, um, and what comes about and like what we just talked about, who the content reaches. I mean even this morning I was at um. Have you heard of the House of Sound?
Speaker B: No, it isn't.
Speaker A: So it's this. How do I describe it? This company called Sonos, they're like a.
Speaker B: Yeah, yeah, the speaker.
Speaker A: Yeah, yeah, yeah. So they're like. Yeah, they're super high quality speaker company. It's uh, Italian brand and a lot of their speakers are in a lot of Italian uh, cars. So like Maserati, Lamborghini.
Speaker B: Okay.
Speaker A: Etc. And so they were hosting this sort of joint pop up I guess if you will because the New York Auto show is happening uh, like this week and literally like right now. And um, they hosted this sort of pop ups kind of a thing in the, in the house of sound. But dude, it's this five story, you know, formerly uh, owned by Lady Gaga place in Chelsea. It is the most ridiculous place I've like ever seen. It's insane. M. They had a Maserati in there. Like they had um, this eighty thousand dollar drink cabinet that was like mobile. The speaker system that they showed me was $750,000. Is taller than me, is crazy, is insane. It's like stuff like that. Like I just, you never know what's going to pop up. And so I don't know if having a bucket list is, is really in my m. In my head. It's more of just like wow, that's, that's really cool. I'm very fortunate that that kind of opportunity came about. And it's like when I'm in the moment, I'm just in the moment there, you know.
Speaker B: Yeah. The serendipity of the Internet's pretty beautiful. Like I'm only sitting here because I got invited to Peter Thiel's conference in Miami. Yeah. Yeah. And Matt, the podcast producer, it uh, or was was doing all the recording and video because he works with pirate wires, which is media uh, company. And so uh, that was co hosting. It was partly funded by Teal. And so um, we only like, you know, I only ended up here with the podcast to you and this is a main part of our show now. Um, so the serendipity of the Internet is insane. I mean, we met serendipitously. I don't even remember how one of us.
Speaker A: How did we meet?
Speaker B: DMing or introduction? I think, uh, LinkedIn. We met on LinkedIn. We. Okay, we met on LinkedIn. I think we. One of us sent each other a message. I think I sent you a message because your thing was something at TikTok. And then we. We started connecting. Yeah. Um, but like, so many of my best friends and so many weird experiences come, uh, from the Internet, which is, which is pretty crazy. But you have to, like, keep putting out there. Like, a lot of people, like, they want these weird experiences or they want to go meet people, but they, they don't have, uh, they haven't put anything out there yet where it's just like, you don't really want to talk to somebody, you know? I don't know how to put it, you know what I'm saying? Like, uh, if you're applying for a job or if you want a job on Twitter, you know, I always say, like, send cold DMs, right? And part of that is having a good profile, having shit that you've made that is like, oh, yeah, I'm interested in you. Do you know what I'm saying?
Speaker A: Totally.
Speaker B: If that makes sense.
Speaker A: Yeah.
Speaker B: I mean, I don't know.
Speaker A: No, I guess you mean the point
Speaker B: is, like, keep going with, um, I guess, uh, well, really quick.
Speaker A: What's your bucket?
Speaker B: What's on your bucket list? Oh, dude, what's on my bucket list is. Ah. A Netflix show I think would be sick.
Speaker A: You know what? Sorry, me too. Specifically, sports documentary. That's definitely on my bucket list now. We'll do it at some point, but. Yes.
Speaker B: 100. Yeah, for me, it's. It's getting a show on a Netflix, Hulu FX kind of thing, uh, similar to like a Dave type show, I think would be the dream. Or. Um, I think that that's the number one thing. I don't really. I mean, that's been like a dream of mine since I was a little kid. And beyond that, like, there's not. I mean, I'm gonna write more books and stuff. Um, you know, for me, it's not. I, uh, mean, meeting some. Some of my heroes would be sick. Like meeting Sandler or Donald Glover. Um, I think that would be crazy. Meeting Rogan, I think would be sick. Um, I think those are probably the main things is meeting the heroes and working with them. Hopefully. And, um, getting a show. So getting there, getting closer every day.
Speaker A: Good stuff.
Speaker B: Yeah, man. I, um, think I'm also curious what kind of your thoughts are right now. State of short form. TikTok. Uh, Instagram. If you have any advice for creators just starting out, um, around growing there, finding a niche, um, and doubling, uh, down on it super hard.
Speaker A: Especially right now when I feel like we're more saturated than ever, to be honest. Um, but yeah, it's kind of what you said is like, pick your niche and then do something original in it. Which is so hard to say. I mean, that's almost unrealistic because saying something is. Has never been done before, like, has. Um, but just picking a niche, finding a. Creating a series that you can. That is obviously replicable, but something that's like, at least original. Um, like, I mean, if I had a. You know, there's no, no shade to be thrown here because it's a great way to get into the space. That's how I did. But there are so many people in sports right now create content creation that do. Like, what happened to or where they now videos.
Speaker B: Yeah.
Speaker A: Um, and I, I didn't start that. I would. Did I do some super early on, yes. But, like, I even look at Flemlo Raps, this guy on YouTube who started doing. Who I think is like the godfather of what happened to sports figures. Um, but my goodness, if I had a dollar for like, every person that does that does that nowadays on short form, it's just like it's everybody and it works. It does. It does really well. But, like, you're not really differentiating. And so I, um, think, yeah, having a series that you can own. Perfect examples, like, you know, uh, Daniel Mack, who does. What do you do for a living? You know.
Speaker B: Oh, yeah.
Speaker A: It's like, I totally understand that there's other people that do. What do you do for a living? But he has such a distinct sty style. There's. Ted Czar does like, the same thing, I think. Um, but, you know, when you see his videos, each of their videos, it's different. It's a slightly different format, but they own it. It's like original. They, you know what you're gonna get. But you could watch both people because it's a different style and they just have a different way of producing.
Speaker B: I think that's something that I'm figuring out really hard right now. Especially with video. It's different for writing. I don't know why that the series isn't as important or, um, whatever. But for video. Like having Silly Valley Ventures, our show, like every episode, people are so excited. We have a similar format where we start here. We build the startup, pitch to a VC or find customers, launch it, and then we end out with like us freaking out or, you know, a, uh, Google Meet call of like a recap. And just having that same series is so important. It gives like people something to look forward to. It gives them like excitement. Um, so yeah, I think also something to think about too. If you're kind of a new person. Trying is like trying the, the series or trying something that's already been tried. Putting your spin, like you only find your spin on it after years of trying.
Speaker A: Yeah.
Speaker B: Like, you think about like so many singers, they start with covers. Like, everybody starts with covers. Really. You start with you starting with, um, you know, where are we now? And then you figure out your thing, but only from going forward. Like, it's like constantly making like new iterations of it. Um, totally. Weirdly, it's the same thing with software actually is you start with an idea and you iterate and find your, like your thing. Um, I think, uh, yeah. What I find so cool about the Internet as well, like any niche you can make money in for, uh, me, tech for you, sports, like making money. Like I know people making money off like hamsters or mangoes or you know, trucking. I have a friend who runs a six figure meme page on, on fridges, bro, that's like, dude, frid, like, you know, it's uh, whatever niche there is, uh, if you're willing to like hustle and get eyeballs and have fun with it.
Speaker A: Totally.
Speaker B: Yeah.
Speaker A: I will say to your point, like, even with the where then hour, like what happened to videos if somebody were to go out tomorrow and like start doing those? Yeah, as long as you're right. As long as you have like your own style that is not just like copy and pasting somebody. Um, then yeah, I think it works. Like if people like that and they follow you for that, then that's.
Speaker B: Yeah. And even like just a good way to get started with it. And then you figure out like your next thing, you know?
Speaker A: Totally.
Speaker B: Like, you start with the COVID and then you like, iterate, iterate and finally find your own way.
Speaker A: Yeah. But to answer your question, I really would say, like, find your niche, establish a series or multiple series. Um, see which one or couple or few really work and then keep expanding on those. You know, I, I really feel like content creator. Well, specifically, I would say more so media companies. Like, you'll See, a lot of these major, excuse me, media companies, and to put it bluntly, they're just like aggregators. You know, they just aggregate the most viral content whether or not it fits their category. And I, that's not a, that's, that's, that doesn't work. So like, they should think more like a, like a television channel. Right. It's like when you go to mtv, you go to tnt. Maybe it's a little bit more jumbled these days, but like, you kind of largely know what you're gonna get. And so when you're like, you know, some large media company that's in sports, you should have seven series that people come back to know exactly what they're gonna get, rather than just like reposting the most viral shit. Who cares 100% plus you can't make money off that.
Speaker B: No, you can't.
Speaker A: You can't sell against aggregated content.
Speaker B: You can make a little bit of money from like the, you know, creator rewards or whatever. Maybe like you plug something under. But the real money comes from original content. Which is like why I'm always trying to become the meme. Like I post these videos and then I become the meme that other people post. Right. Is like you become the original, like a lot of meme pages. It's hard to make money, uh, you know, when you're just aggregating. But if you make your own original, silly meme content, yeah, it's a lot easier. You have such a bigger moat. You have such like a, ah, unique perspective that people fall in love with your content. Um, totally. And uh, you know, it's a great way to get started is aggregating, I think, like curate, you find cool and then you make your own. Um, but in the long run, like you got to make your own stuff.
Speaker A: Like 100.
Speaker B: Yeah, it's, it's, it just doesn't work long term.
Speaker A: Yeah, it helps get you to scale. That's fine. But like, in order to properly monetize and get brands involved in your content, like, you got to have a series that's original. That's something they can quite literally buy into. You can't buy into, you know, six videos and three of them are like a dude falling off a ladder, and then the next three are like. Is like some guy. Yeah, exactly, exactly. It's like totally separate. Is that just, just. They just repost it because it's viral, you know.
Speaker B: Yeah. There's a lot of way to get eyebrows, eyeballs. But if you want to get like the right eyeballs And I don't know, like, um, the size of your audience is very. It doesn't matter where, like, it's not that it doesn't matter, but, like, it. It obviously helps, but the, the passion, the loyalty, like the cult audience is like, can be a lot more powerful. Like, for example, I've, um, written articles for Forbes and Business Insider. Right. Shithole newspapers. But like, good SEO, right? You know, and, um, no sales. Maybe one or two book sales. Right. This is when I was pushing the book hard, for sure. And then I write a guest post in my friend's newsletter around marketing. It only has 10,000 subscribers, right. Which sounds small, but then I get, you know, 10 to 100x more sales. Right, Totally. It's like the passion of the audience matters so much more, um, than like just some big curated bullshit content.
Speaker A: Also just how you frame it. Like, um, let me give you an example. Like, I've worked with a plethora of, Of. I'm not going to call it. Okay, I'm not going to be that specific. I've worked with quite a few. I've been fortunate to work with quite a few companies. And some companies are so strict and I understand they have to protect their brand. I totally get that. But they put the guardrails up. They're like, all right, we want you to make a post about this. It's a sponsored post. You have to do this, this, this, call this out. I'm like, okay, that's great, but I'm not getting creative autonomy. It's not really going to match my content. You're, uh, saying it how you want it. So the likelihood of it doing well is going to be, I don't know, say 20 or 30%. Like, it's not going to hit that well. But if I have full control over something, I can guarantee, like, not guarantee you, but, like, there's 80 or 90 chance that's gonna do at least decently well. And so, um, to the prior point, like, I've had brands that have put up the guardrails and been like, so specific in about certain. How I should phrase certain things, or a call to action or, you know, go to the link in my bio, whatever, and it does. It just totally bombs. But, like, I did this one post about this, this, um, Arena Football League team that there was somebody on Biz Buy Sell, which I don't know if it's like a business sales, like that was selling a port, like selling their equity, essentially sort of selling a portion of the team. It was like maybe 8 or $9,000. And I made a video on that and the guy reached out to me because it was totally, it was totally authentic. I was like, oh, it's kind of cool. You could own a portion of AFL team. Here's like some of the prior players, here's some cool merch, blah, blah. It got like, probably, I don't know, around 2 million views. The guy got 1,000 email inquiries about a piece of this football team in like Texas. Like, like Amarillo, Texas or something. Like small little city. A thousand emails, inquiries.
Speaker B: Yeah.
Speaker A: And it was, I didn't even, it wasn't even a sponsor. Like, I didn't even try.
Speaker B: Should have been.
Speaker A: Yeah, I know. I was like, I was like, wait
Speaker B: a second, I got some equity. I know, I know.
Speaker A: Okay. Um, but honestly, like, again, like, it was, it was true to like, my content. I thought it was interesting and I made a good. I like, I enjoyed making the post. I wasn't trying to like sell something, uh, genuinely. It was just more something I found interesting. So that's.
Speaker B: This is the best feeling. We're working with a bunch of sponsors for the show for Silly Valley Ventures, where told them no boring ad reads, just product integrations. And so our show is all about us building silly startups, right?
Speaker A: Mhm.
Speaker B: And so in our last one that came out, uh, last night about Palantir, right, we use Bolt New, which is a text, uh, to app thing. You just type in an idea and it creates it. And like, we don't have like, sponsored by Bolt. It's just like it comes up on the screen as we're building it is part of the show. Similar to how, you know, if this was, you know, a movie set and Coke was sponsoring us, it would just be here, right? And so that's really what I'm trying to think about, of, of product integrations rather than just, you know, bullshit, uh, ad reads. Right? You know when, when a brand tries to push too hard on. This needs to be an advertisement. Like, okay, then you put money behind it and use it as an advertisement. That's not going to work on organic. Completely different. Completely different. And um, it also takes, and I'm sure you've done this is saying no to sponsors, saying no to brands that just like, don't fit or are way too strict and just like want full control. It's a hard feeling, uh, at first when you're starting out. Um, saying no to like, potential money when you don't have potential money is a scary feeling. Um, but, uh, it pays off generally.
Speaker A: Yeah. Knowing Your value is so important these days, especially in the content creation space. I will say they're, you know, there. Unfortunately. It's, it really seems like it's either, uh, you know, it's just, it's, it's one way or the other. Like either people really overvalue themselves or people, like, really undervalue themselves. It is hard. It's like, because it's just, you know, the, the market of what companies are willing to put out, you know, pay in terms of promotions is kind of always changing.
Speaker B: Yeah.
Speaker A: Um, and there's just. Yeah, there's so many variables.
Speaker B: Speaking of cool brands that you worked with Playboy. Oh, yeah, you're telling me about that. Yes. They let you go. Pretty creative. Have some fun, right?
Speaker A: Yeah, well, props to kind of our, you know, uh, Ryan Killeen, Kevin Galloway and Connor Bussey. Uh, Connor and Ryan are my business partners. Kevin was a, was a guy that kind of came in and worked with us too. He's a photographer. Um, but yes, we were very fortunate to work, uh, with Playboy at the, at the Super Bowl. This.
Speaker B: Great literature.
Speaker A: Yeah.
Speaker B: Great articles.
Speaker A: Well, it's, they're really trying to, like, be more of a lifestyle brand now, and that's kind of what they were. I mean, people forget that they had some of the most influential interviews ever.
Speaker B: We didn't talk about this when we were at coffee the other day, but I actually, I'm actually serious here. They do have great articles, like 100 on Amazon. You could download specific, just Playboy articles and, uh, interviews. Like Hugh Hefner even wrote one himself. Like a very smart blog about basically an early day blog, a newspaper piece, uh, for Playboy about growing it and his experience and like all that shit. Like interviews with some of the greatest authors of all time who were like, you know, icons, like actors, uh, authors, whoever.
Speaker A: Like, he's interviewed Malcolm X. Like, it's, it's crazy.
Speaker B: They had, they actually did have good literature. I say it as a joke, but, like, they did have good interviews.
Speaker A: Yeah, they had some of the most groundbreaking interviews at the time ever. That was like one of the things.
Speaker B: So people covered them, uh, for, For super bowl, right? Yes, the whole party.
Speaker A: So they had, they had not so typically. They're kind of known for their Super Bowl Ye party, if you will. And so they hadn't done that, I want to say maybe four or five years. And so they were bringing it back to New Orleans. And we were very fortunate to, to be tasked with kind of helping create the content. And so we worked with, um, a lot of the Playmates. And we worked with some of the NFL players that were involved and some of the brand sponsors, and it was an incredible experience.
Speaker B: Um, how'd your girlfriend feel about that one?
Speaker A: Well, it's funny because I was more high level, so I was kind of like helping from afar, if you will, versus whatever you say, versus, like Connor and the rest of the team were like, you know, working with the Playmate. But like, it was a. I mean, it was. They're great to work with. There was. There's mutual respect and it's just. It was like, hey, you, You. You guys are like, this is your profession and we take that seriously, just as we take our profession seriously.
Speaker B: That's viral, of course. And you want to get that viral.
Speaker A: Yeah, yeah. Dude, it's crazy. They had a whole, like, security escort. Like, because. Because there's some. There's some weird ass people.
Speaker B: Weird ass dudes.
Speaker A: Like they're filming in, um, the French Quarter.
Speaker B: Yeah.
Speaker A: And there were like, weird people just being like, oh, like trying to come up in the security is like, you need to off. I'm sure.
Speaker B: I. So, yeah, that makes sense. Uh, damn, that's. That's got to be a cool brand to work with, I feel like. So I was, um, I really. Let me, let me pitch you on this idea. Okay. I think Red Bull should start sponsoring hackathons and techies in general. It is like the drink of startups, but they only sponsor athletes. And maybe that is because, you know, the techies want to be like the athletes. The athletes don't really want to be like the techies most of the time. And so it's like the, the reach. But I do think they should start sponsoring some engineers, some meme lords like me, etc, but like, you know what I'm saying? Like, like that. I. I think it'd be so smart. I think it'd be a good play.
Speaker A: I think it's a great play. Um, unfortunately, as you just mentioned, and I consider myself also like a techie kind of guy, but it's just not sexy enough for them. You know, that's just the reality. Like, they want. They want to attach themselves to the. For example, the action sports space jumping over a. Yeah. Because people are like, whoa, I want to be like that person. I want. If I drink a Red Bull, I'm gonna be able to bungee jump, which is. Which you could do. But like, I. Be careful what you think you can do when you drink a rebel. Um, because, yeah, they do some crazy. Like they, you know, world records. I mean, but it's like that's, that's their whole brand, like cliff jumping, you know, it's like that's. They want to push the boundary. Like I remember the old GoPro video days, you know, where it's like you see it on YouTube and it's like GoPro Red Bull. It's crazy. It was crazy. Yeah. I wanted to be. I literally thought it is.
Speaker B: Were mind bl 2009 2012, whenever that was my GoPro. The first GoPro videos were just.
Speaker A: Dude, what the happened to GoPro? Like is everybody has iPhones.
Speaker B: I. I don't know. Or their branding just went down.
Speaker A: I don't know man. But like they were such like, seriously, they had a stranglehold on my. Just everything I've watched on you. I wanted to be like a GoPro athlete. I literally remember sending an email to GoPro being like, I'm like a 15 year old kid or 14 year old at the time, like, here's my skiing videos. They were shit, by the way. They were terrible. But like, um, like, what can I do with you guys? I'll do anything for free. Because I just thought it was so cool. I thought it was such a cool brand. But like then they started coming out with cameras and every single camera they came out with, in my opinion was. Wasn't a, uh, hu. There wasn't that big of an upgrade for each camera. And yet the price was either stayed the same or got more expensive. Now give them credit, they did come out with things, I think some more affordable options. But it just wasn't like the product development was just to be honest with you, um, that's not the bag on them because like, I don't know the internal situation as it comes to, you know, the leadership and stuff. But like, I love that. I would do like if you would ask 15 or 16 year old me, like, what do you want to do? I'd be like work for GoPro. Hands down. That's what I wanted to do.
Speaker B: Their videos back in the day were insane. And maybe it's the fact that like we're all kind of used to those videos now. Like that's true.
Speaker A: That's a good point.
Speaker B: They make crazy shit still.
Speaker A: They become a lot more. That's actually a really good point. They become a lot more like accessible. You know, in terms of how it was edited, the things that they're doing, they were still crazy. Don't get me wrong. Of course, um, looking back now, it's still like crazy shit. But they did. But like you're Right. There's like, you could be like, you. Or I could go out there and, like, do some crazy and film an edit and be like, not far off.
Speaker B: I think there is an opportunity, though, for energy drink or something like that, you know, for techies, for sure. We were talking about earlier about monster.
Speaker A: I feel like Meme Lord.
Speaker B: Coffee, dude.
Speaker A: Mean, more coffee. Yeah, I like that.
Speaker B: Um, but, uh, yeah, I mean monster in that way as well. But like, uh, you know, there's, uh, there's this guy, John Coogan, right? So he started something called Lucy Nicotine. And the whole idea of that, it was basically Zinn, but just tailored towards finance bros. And so it was like, literally, he sent me this whole case in a. In a. In a steel briefcase, right? And it said, like, for your shareholder value, for increasing that. Right. And so, like, I think because of the size of the Internet, because there's so many people out there, I think there are like, uh, you don't have to be Red Bull sponsoring the world's greatest athletes. You could just make an energy drink for blank or you could make a Zinn for blank or coffee for Blank. And, um. And like, there's a lot of people out there who will end up seeing it, uh, in. In that sub niche. Yeah. Um, I don't know. I guess I'll test it. I'll see what happens.
Speaker A: Yeah, uh, let me know, Let me know.
Speaker B: Yeah, yeah, the bags just came in. The first. Really first batch of bags. Yeah.
Speaker A: Dude, that's.
Speaker B: Yeah, I'm excited. So jumping into. You're working with Playboy, stuff like that, you run an agency on top of your content empire, right? How does that work? How do you, like, split the time and manage all that?
Speaker A: It's a good question. Yeah. So, yeah, they kind of go hand in hand. Um, we've got a small but super nimble team, and every person on our team is very, very skilled in what they do. Um, and that's very purposeful. Connor, my business partner, kudos to him because he. Him and Ryan Colleen, who's uh, also kind of our. Who's also our business partner, he's like the head editor and just tech wizard. Um, so those two guys, I have done most of the hiring slash management of people, I would say. Um, and yeah, so we have pro, you know, people, editors and people that work on my media stuff, but also that work on client stuff. Um, and it's not. It's not all that far off from different from each other, even if it's like a total. A brand in like a totally different sector. Just the. The whole process is pretty. Pretty similar. Um, but, yeah, you know, we. I would say that's just the biggest thing is, like, we purposely put this. We put this team together in a very purposeful way. It's like, people are so, so good at what they do. And I fully trust the editors. I fully trust, you know, uh, our. You know, our project manager.
Speaker B: So best feeling like my. My team is all killers in their own weird, unique ways. Like, probably unemployable to everyone else. And they know that. Uh, my. One of my employees who's watching this Jovian, who's, uh, our PODC podcast recorder, he's like, dude, I better make a million dollars with you because I am unemployable now everywhere else, from the memes that I post. And, um, you know, like, everybody is a killer in their own weird, unique way, which is amazing. And I love it. Other thing that I love about the team. So I was three flashback, like, two, three years ago. I remember telling my wife, like, basically, like, never want to hire people. Just me and my laptop. It's like, I had a really hard time, like, trusting other people with my work with. With, um, you know, I was always the one with ideas, pushing forward, right? And then, like, I found this team, like Jovian, Shivaraj, uh, the whole. The whole squad where, like, they are, um, coming up with ideas themselves and just running with it. Yeah. And boom. It's just the best feeling in the world. Like, blows my mind. The, like, all of a sudden they're just sending me weird stuff, and I'm just, what the hell is going on? Like, this is amazing. And. And, like, things that I never thought of, right? Like podcast thumbnails. I wanted to do them myself for so long, and I was like, Jovian could probably do better. Like, and he did, right? And, like, you know, launch videos. Like, Jovian does better. Like, why? Like, let me work on the software stuff. Like, delegate my time. Right? Um, for me, like, finding a team that is, um. What's the word? Self. Uh, not self sufficient, but, you know, coming up with all the ideas themselves. It's.
Speaker A: It takes the initiative. Yeah.
Speaker B: Takes initiative.
Speaker A: Yeah.
Speaker B: Like, it's so important and so rare, but, like, ah, uh, it makes such a difference. It changes everything.
Speaker A: It makes everybody better, honestly, because you know exactly who to go to when if you need something done that to your point that maybe you're not as proficient in and somebody on the team's really, really proficient. That's their main job.
Speaker B: Like, yeah, I'm sure people are probably wondering how they find those employees. For me, I don't have good advice. Put cool content that is uniquely you out there. I guess that's my advice. And they will come to you. All of my employees came to me.
Speaker A: Yeah.
Speaker B: And I don't know if the same, like, literally just put your weird out there. And, like, people who love memes, who love tech, like, they came to me. Like, Jovine was already writing a tech satire blog. Right. Like, perfect fit, right? Um, that would be my number one way. And, like, like, the. The best people will come to you. Yes. I don't know.
Speaker A: Yeah, no, I guess my two cents is I'd have to have Connor on the show because he does all the hiring.
Speaker B: He does all the hiring.
Speaker A: Yeah, him and Ryan and I. I don't. Because, again, like, I. Terms of, like, a good. In terms of, like, a good potential employee, like, I, you know, I just like nice people. So that. That doesn't necessarily mean a good employee. So, um, yeah, they're really good at kind of, you know, helping find. And I will say that it came from, you know, when you ask, you get good references typically from your network. Um, and so I will also, yeah, definitely say that that played a major factor is, like, getting references to really good people.
Speaker B: I also think there's an underrated thing about passion in general. Um, like, your team, they were passionate about sports, automotive beforehand, right?
Speaker A: Certain people, yeah.
Speaker B: Yeah. Not everyone.
Speaker A: Some. Some just love what they do, and they can apply that to multiple areas. That's fair.
Speaker B: That's fair. That's really interesting, actually. I.
Speaker A: Like, like, sorry, let me just put it this way. Like, you know, I've told you about one of our clients, Titan Caskets, you know, Titan Casket, which is a casket company.
Speaker B: Okay. That's fair. Right.
Speaker A: And we, you know, they've done millions of views from the. From some of the views that we've. We've helped them produce. And it's like, maybe that's.
Speaker B: Maybe that's the right way for him. It's just a pure love of the game. Like Jovian, you know, employee. Like, he could make a silly video about a podcast. It could be a sketch, whatever. Just a pure love of making silly. Yeah. Is what I need. Right. Pure love of storytelling, pure love of whatever can be applied to caskets. Uh, a client of yours. Or it could be applied to sports or Playboy. Yeah. Whatever it is, I think love of the game is. Is underrated.
Speaker A: Agreed.
Speaker B: What do you think? All right, before we go, last thing is Timothy, uh, Chalamet's speech all right. Do you remember this? Did you see this?
Speaker A: Yes. When he. When.
Speaker B: I know this is. This is kind of random tidbit, but I think we need to normalize that shit.
Speaker A: Yeah, me too.
Speaker B: Right? Right. The. The. I'm not trying to be humble here. I'm trying to be one of the greats.
Speaker A: Yeah, I love that.
Speaker B: That's some athletes.
Speaker A: That's actually crazy that you mentioned that. I have that saved because, like, you know, tick tock, Tick tock edits. Those. Those like, 15 year olds that, like, edit the crazy sports and, like, they're so skilled, but there's a couple edits and I was like, it like, gives you goosebumps. You're like, holy. I. I feel that same way. So I just. I saved that. Yeah. Because, like, that's. I love that he said that. I agree.
Speaker B: More. People gotta just be upfront about that. M. You know, I. I used to be so scared to tell people my dreams of, like, like comedy, whatever, and then, like, I just started saying them, um, and like, obviously working at the same time. But then it's like, I want to be one of the girls.
Speaker A: People get intimidated.
Speaker B: I wanna. I wanna do this. Like, it. Like, let's go.
Speaker A: It's part of your DNA, as it is with mine, is to be ambitious, to have, you know, those dreams, those. Those goals. Set. Set them high because. But yeah, you're right. People that don't think like that get intimidated or scared. It's like, that's unrealistic. It's like. Well, who's to say it's unrealistic when it could happen? You know, if it's.
Speaker B: If. If somebody else did it, why can't you.
Speaker A: Exactly. Yeah.
Speaker B: Yeah. Well, thank you, Timothy Chalamet. Um, uh, Jack, one of my previous podcast guests, or the co star of the show. He thinks he looks like a sexy centaur. Oh, yeah, I would say that's about right. Sh.
Speaker A: He actually. Actually, I didn't meet him, but I saw him pretty up. Up close and personal.
Speaker B: Does he look like a sexy centaur
Speaker A: when you say it? Yeah. Yeah, he kind of looks like a sexy Mr. M. Tumnus from, like, Narnia, you know? Remember that guy?
Speaker B: All right, let's talk about that.
Speaker A: Yeah.
Speaker B: Um, make sure, like, and subscribe. Drop some comments if you enjoyed and, uh, go follow Adam everywhere, uh, for his insane adventures. I always look forward to seeing them.
Speaker A: Thanks for having me.
Speaker B: All right. Appreciate it.
Speaker A: Cool.
Other episodes covering the same guests and topics, from across The B2B Podcast Index.