The INSPIRE SALES PODCAST · 2026-03-14 · 46 min
In this episode, I’m joined by Matt Sucha , sales leader, entrepreneur, and author of the new book The Hidden Yes . Matt shares the story behind his journey in sales, the lessons he’s learned along the way, and the thinking that led him to write a book focused on one of the most powerful - and often overlooked - ideas in selling: that behind many objections and hesitations, there is often a “hidden yes” waiting to be discovered. We explore what great salespeople do differently when it comes to understanding customers, building trust, and navigating the real conversations that lead to better outcomes for both sides. One of the most interesting things about Matt’s book is how he’s chosen to publish it . Instead of putting it behind a paywall, Matt has made the book available for free download , inviting readers to read it first and only pay for it if they genuinely find value in it . It’s a refreshing approach - and very much aligned with the spirit of the book itself.
The Best Version of You: Sales, Mindset & Performance with Daniel Burns60 / 100
The Human Skills Salespeople Can't Afford to Lose
Is the CRO Role about to become Obsolete? with Justin Shriber
AI, Sales & the Future of Go-To-Market with Hannah Ajikawo
From Poker Tables to Boardrooms: Why Sales Is Built, Not Born