
Hosted by Natalie Born
We exist to empower your innovation and leadership transformation journey. Collaboration, innovation, and transformation are not just concepts they are how business gets done.
178 episodes · publishes fortnightly · latest 2026-06-25 · ~27 min/episode
Rank
#5480
Substance
42.0
/ 100
Breakdown
Scored 2026-07
Updated monthly
Across the index
#5480 of 6186
Substance
Top 89%
outscores 11% of the index
The Innovation Meets Leadership Podcast ranks #5480 on The B2B Podcast Index with a substance score of 42.0 out of 100, scored across 1 recent episode. It scores highest on insight density and originality. There are a few useful frameworks - distinguishing failure from mistake, and the 'celebrate velocity not perfection' framing - but the episode is padded with repetition, affirmations, and platitudes that dilute any substantive content. Most ideas are surface-level restatements of common innovation wisdom.
Averaged across 1 recently scored episode, with cited evidence.
There are a few useful frameworks - distinguishing failure from mistake, and the 'celebrate velocity not perfection' framing - but the episode is padded with repetition, affirmations, and platitudes that dilute any substantive content. Most ideas are surface-level restatements of common innovation wisdom.
“what we actually want to celebrate is we want to celebrate velocity, not perfection. So the speed at which we took 10 ideas through this process was X”
“failure is only a waste if we don't actually learn from it”
The content recycles well-worn frameworks - psychological safety, MVP/MLP, fail fast/fail cheap - without adding a genuinely novel angle or contrarian argument. The failure-vs-mistake distinction is the closest thing to fresh thinking, but it is handled at a surface level.
“some people call it minimum viable products. Some people call them minimal lovable products”
“failure is not the opposite of innovation. It's a part of the process that makes innovation possible”
This is a self-interview: the host is questioned by her own in-house podcast partner to promote her own book. No independent external operator or practitioner is present, making this closer to a promotional audio chapter than a guest-driven episode.
“I have back with me, joining me, my behind the scenes partner, Mariah Hiddin, to interview me on this chapter”
“if you are interested in learning more about this innovation system, there's a book, a masterclass and a study guide. You can head over to set it on fire.co”
Almost every anecdote is anonymised and stripped of concrete detail - no company names, no metrics, no timelines, no dollar figures beyond a vague 'millions of dollars.' Examples remain illustrative placeholders rather than evidence a listener could verify or learn from precisely.
“I talk about a situation where, you know, millions of, you know, millions of dollars were poured into an idea that was not a good idea. And then they had nothing to really show for it on the back end”
“I even talk about a product launch that we did within the company I was in at the time that we also thought was a fantastic idea and did not turn out so great”
Every question is a warm, leading prompt designed to let the host expand on her book chapter; there is zero pushback, no probing follow-up, and Mariah's turns largely consist of restating and affirming what Natalie just said. This is a monologue dressed as a dialogue.
“That's awesome. I love that.”
“I love this topic around failure and how it is encouraging that we are able to fail”
First period on the Index - history builds from here.
1 scored on substance · 60 tracked in total.
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