The Indie Hacker Podcast with Fexingo · 2026-07-11 · 8 min
In this episode of The Indie Hacker Podcast, Lucas and Luna dive into the story of a solo developer who built a SaaS tool for local businesses and reached $10,000 monthly recurring revenue entirely through Facebook ads. They break down the specific ad strategy - targeting small business owners with a free trial and a $29/month plan - and how the founder optimized his funnel using a simple landing page and a seven-day email sequence. The conversation covers the economics of customer acquisition cost versus lifetime value, the challenge of scaling ad spend as a solo founder, and why this approach works better for some niches than others. Lucas shares the exact numbers: a 3.5% conversion rate from free trial to paid, an average customer lifetime of 14 months, and a customer acquisition cost of $47. They also discuss the risks of relying on a single acquisition channel and how the founder mitigated them by building a referral loop into the product. If you're an indie hacker wondering whether paid ads can work for a micro-SaaS, this episode gives you a concrete playbook.
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