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Index/Startups & Founders/The Indie Hacker Podcast with Fexingo
The Indie Hacker Podcast with Fexingo artwork

How a Solo Dev Hit 10K MRR With a Product Sold Only at Trade Shows

The Indie Hacker Podcast with Fexingo · 2026-08-01 · 6 min

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Topics in this episode

Trade showsindie hackersolo developersaas side projectoffline sales

Episode notes

In episode 141, Lucas and Luna dig into the story of a solo developer who built a niche analytics tool for trade show exhibitors and reached $10,000 in monthly recurring revenue without a website, an app store listing, or a single piece of online marketing. They break down how the founder identified a pain point at live events, sold face-to-face at trade shows, and used a simple Stripe link to handle payments. The conversation covers the economics of selling at physical events, the importance of demos over digital ads, and why a personal touch can beat a polished landing page. If you've ever wondered whether offline channels can work for a SaaS product, this episode offers a real-world case study with numbers and lessons any indie hacker can apply. #SoloDeveloper #IndieHacker #SaaS #TradeShows #OfflineSales #10KMRR #NicheAnalytics #EventMarketing #Stripe #Bootstrapped #CustomerDiscovery #FaceToFaceSales #Tech #Business #Entrepreneurship #FexingoBusiness #BusinessPodcast #IndieTech Keep every episode free: buymeacoffee.com/fexingo

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

  • The Trade Show Strategy Behind a Six-Figure Niche Agency (ft. Matt Aldrich w/ Pet Engine Marketing) | Episode 218The Agency Growth Podcast · on Trade shows90 / 100
  • Never Worked Harder, Never Been HappierAcquiring Minds · on Trade shows84 / 100
  • Events Lessons from a Chaos Navigator | Epic Events by vFairs | Norman LeachEpic Events by vFairs · on Trade shows77 / 100
  • How a Solo Developer Bootstrapped a Million-Dollar Website BuilderBootstrapped Business with Fexingo · on solo developer66 / 100
  • EP 189 | Safe Doesn’t Sell: Why Smart Event Marketers Create DemandEvent Marketing: Redefined · on Trade shows66 / 100
  • Molly Cole, Platform CommsMedia Careers Podcast · on Trade shows48 / 100

More from The Indie Hacker Podcast with Fexingo

All episodes →
  • The Solo Dev Who Profits by Selling Nothing57 / 100
  • The Hidden Cost of No-Code SaaS Scalability
  • How a Solo Dev Scaled to 10K MRR by Firing 90 Percent of Customers
  • How a Solo Dev Hit 10K MRR With a Product That Tracks Time
  • Why a Solo Dev Quit Chasing 10K MRR
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