The B2B Podcast Index
The GTMnow Podcast

How One Hackathon Took Zapier’s AI Usage From 10% to 97% | CEO of Zapier

The GTMnow Podcast · 2026-04-08 · 39 min

Episode notes

Wade Foster is the CEO of Zapier, a company that sits between 7,000+ apps and runs millions of automations every single day. That gives him a front-row seat to how companies are actually adopting AI, not just talking about it. In this episode, Wade breaks down the exact decisions he made at Zapier to go from 10% AI usage to 97% company-wide, why agents and workflows are not the same thing, and what most leaders are getting completely wrong about AI fluency.

All The GTMnow Podcast episodes →