The Founder Files · 2025-10-06 · 1h 36m
What does it really take to build a business from nothing: no experience, no funding, and no plan, and still make it work? In this episode of The Founder Files, Cameron Coutts sits down with Shaun Raaff, the co-founder and CEO of Humanity SA, a people-first talent and consulting group that’s reshaping the way recruitment and employer branding is done in South Africa. Shaun shares the real story behind Humanity SA’s journey: How he went from PE teacher to entrepreneur with no business background. The eight years of no profit before their hockey-stick growth. The power of ADHD, sport, and resilience in business. Why Humanity wins by playing the long game, putting people and relationships before quick wins. The founder breakup lessons that shaped the company’s future If you’re a founder, business owner, or builder who’s stuck in the trenches, this episode will give you perspective, patience, and practical lessons to keep going. - Unlock Your Scale-Ready Score: Book a curiosity call with Cameron: This episode is
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