The Founder Files · 2025-10-27 · 1h 32m
How do you scale a global brand without losing your purpose? In this episode of The Founder Files, we sit down with Samantha Skyring, founder and CEO of Oryx Desert Salt, the South African brand turning a natural Kalahari resource into an international success story. From selling her home and starting in a Wendy house to landing on shelves in Whole Foods USA, Samantha shares the deeply human story behind building a purpose-driven brand that refuses to compromise on integrity or sustainability. She opens up about surviving cash-flow crises, manifesting opportunities through intention, and why she believes gratitude and clarity are her ultimate business tools. This conversation is a blueprint for founders who want to grow globally while staying grounded in their values.
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