The Founder Files · 2025-10-13 · 1h 45m
What does it take to build a tech company that literally saves lives, and scale it from South Africa to the world? In this episode of The Founder Files, Cameron Coutts sits down with Ryan Green, Co-Founder and CPO of AURA, the emergency-response platform transforming how people access help anywhere, anytime. Ryan shares the story behind AURA’s rise from an idea inside a security company to a global safety platform trusted by insurers, banks, and e-hailing giants: • How AURA started by solving South Africa’s broken emergency-response system • The decision to go B2B instead of B2C, and why it changed everything • Building a marketplace that connects users to the nearest vetted responders in seconds • Expanding from South Africa to Kenya, the UK, and the US • Working with government to use data to predict and prevent crime • The culture, systems, and leadership mindset behind scaling a mission-driven company If you’re a founder, operator, or visionary building in tough markets, this episode will challenge your idea of scale, focus, and purpose, and remind you what it really means to build something that matters. - Book a curiosity call with Cameron: This episode is
50 Years of Strategy: Why Most Entrepreneurs Fail (And How to Win) - Nic Frangos72 / 100
The Engineer Who Turned Beer into a Water Company - Stephen Walker, Ground 2 Tap
The Founder Who Sold Her House for 34 Tons of Salt - Samantha Skyring, Oryx Desert Salt
The Butcher Who Wants You to Eat Less Meat - Andrew Nel, Frankie Fenner Meat Merchants
How Humanity SA Built a 7-Figure Business with Zero Experience - Shaun Raaff, Humanity SA