How Carrefour Uses AI to Eliminate Revenue Leaks and Build Trust With Jean-Philippe Blerot and Kailin Noivo

Episode notes

We’re resharing a standout episode of Commerce Innovators! Hosted by Caleb Bryant, GTM Strategy Lead for Salesforce Commerce Cloud, this conversation features Jean-Philippe Blerot, Head of Digital, AI & Ecommerce at Carrefour, and Kailin Noivo, Co-Founder of Noibu. Together, they unpack how Carrefour is using AI to optimise grocery ecommerce at scale. From avoiding hidden revenue leaks to earning customer trust week after week, it’s a tactical masterclass in digital operations, loyalty, and AI-powered performance. What You’ll Learn: Why trust is the most important KPI in grocery ecommerce and how to earn it weekly How Carrefour tracks loyalty, churn, and NPS to gauge digital performance How AI helps detect hidden issues before they cause customer drop-off Why resolving bugs in staging is 1,000x cheaper than in production The 3 horizons of revenue optimisation Noibu delivers to ecommerce teams How Carrefour uses AI and automation to manage releases, QA, and site health Why missing product images can silently tank SEO and conversions How Carrefour balances performance across both mobile app and web Want to uncover hidden friction and convert more revenue?