The eCom Ops Podcast · 2025-09-19 · 32 min
Why Most e-Commerce Brands Are Solving the Wrong Problem Join host Norbert Strappler as he speaks with Tina Nelson, Product Strategy Director at Optimizely, about the evolution of digital commerce platforms and strategic AI implementation. About the Guest: Tina Nelson brings 20+ years of experience from development to digital strategy, having worked with Sitecore, Salesforce, and Episerver before leading product strategy at Optimizely for 9,000+ global brands. Key Topics: The journey from developer to strategic leader How to choose the right CMS/e-commerce platform Achieving 95%+ client retention rates When headless commerce makes sense (and when it doesn't) Quick-win personalization strategies The future of AI in e-commerce The No.1 eCom Operations hack: "Technology shouldn't be the leader.
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