How AI agents are running streetwear ecommerce workflows with Rob Varon

Episode notes

As ecommerce brands face increasing pressure to move quickly, the choice between external agencies and internal teams becomes a defining factor for growth. Robert Varon, Vice President of Digital at Jordan Craig, shares the journey of scaling a legacy streetwear brand founded in 1989 into a modern digital powerhouse. Robert details the strategic decision to move away from agencies that struggled to keep up with the brand's rapid launch schedule. By bringing email, SMS, and paid social in house, the team gained the agility needed to manage millions of customers and dozens of automated journeys. This move set the foundation for their current lean structure, where a small team achieves significant output through focused expertise. The discussion dives deep into the brand’s "AI forward" approach. Robert describes their use of agent orchestration layers to handle everything from daily business recaps and influencer identification to predicting the profitability of new ad creatives. He also highlights how AI helps solve the biggest risks in apparel, specifically inventory and pricing, by analyzing data to suggest optimal price points and buy quantities.