The Ecommerce Revolution Podcast · 2026-02-17 · 51 min
I’ve wanted to do this podcast episode for a long time. Not because direct mail is some new, shiny thing. It’s literally a hundred years old. But every time I walk to my mailbox, I notice the same thing: it’s getting emptier. Mostly just the stuff the post office has to give you. Bills. A flyer or two. And then, every once in a while, a beautifully designed postcard from a brand I actually care about. And I stop. I actually look at it. That doesn’t happen with my email inbox. I can barely keep up with the promotional tabs in there. I’ve been watching Postpilot since their early days. I remember first hearing about them and thinking, wait, direct mail? But the more I paid attention, the more the logic clicked. So when I finally got Ben Walter and Drew Hart from the Postpilot team on the podcast, I came in hot with questions. Ben runs partnerships at Postpilot. Drew works closely with agency partners and spent time on the account management side, helping brands actually get campaigns off the ground. Between them, they’ve seen this channel go from “does this really work?” to brands reaching out saying, “We need this yesterday.” And Postpilot just landed at #80 on the 2025 Inc. 5000 .
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