The Ecommerce Revolution Podcast · 2026-04-22 · 1h 1m
You’ve poured time, energy, and money into getting people to your store. But how much have you invested in what happens after they arrive? If the answer is “not much,” you’re leaving serious revenue on the table. This episode of the Ecommerce Revolution Podcast tackles that exact problem, and it’s one of the most practical conversations we’ve had yet. Host Ramin is joined by Mia Umanos, co-founder of ClickVoyant, an AI-powered conversion rate optimization platform, and founder of the Behavioral CRO Lab, a free community where marketers learn to use behavioral science to increase sales. Mia has spent years studying how shoppers actually behave online, and in this episode, she puts that expertise to work with something brand new: a live Celebrity Site Review of Dwayne “The Rock” Johnson’s men’s skincare brand, Papatui, to uncover what works, what’s missing, and what every emerging brand can steal from it. Welcome to episode #53 of The Ecommerce Revolution Podcast. Each week, we feature a guest who’s an expert in their field to share real strategies to help you launch , grow , and win in commerce. If you want support on your journey,
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